Swatch - Ecommerce Specialist

Lumesse; Miami (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health, dental and vision insurance

401(k) with employer match

Life insurance

Job summary

Swatch Group is seeking an Ecommerce Support Specialist to grow traffic and sales on the U.S. website. You will work with local and global teams to ensure timely order processing, implement user experience improvements, and maximize online revenue while supporting Omni Channel initiatives.

The role requires 2+ years in digital commerce, CMS/CRM experience, and strong analytics. A Bachelor’s degree and proficiency in Excel/PowerPoint are essential.

Qualifications

• At least 2 years of digital commerce experience (website operations, order management).
• Ability to work on multiple projects simultaneously and meet deadlines.
• Understanding of the e-commerce and digital marketing landscape with a passion for online shopping.
• Experience with a CMS/CRM to manage a website (SalesForce or Magento a plus).
• Experience with SEO and online acquisition tactics.
• Able to utilize analytics to identify website friction points and opportunities.
• Bachelor’s Degree, or relevant technical education.
• Proficient in Microsoft Excel and PowerPoint.
• Excellent interpersonal and written communication skills.
• Self-starter with strong sense of ownership and autonomy.

Responsibilities

• Support local Sales Planning, Customer Care, and Logistics teams for ecommerce inventory and orders.
• Collaborate with US Ecommerce Manager, US Marketing, and Swiss HQ Digital Media on campaigns and budgets.
• Continuously evaluate and propose UX improvements via landing pages, onsite search, and analytics.
• Work with Switzerland HQ and partners to optimize campaigns for efficiency and growth.
• Ensure timely product launches and merchandising updates on the website.
• Assist with ad-hoc Ecommerce and Omni Channel initiatives as needed.
• Drive actions from website analytics and sales data; report KPIs monthly.
• Optimize SEO and landing pages to improve click-through and conversions.
• Support paid and organic search, social media, email marketing and other online acquisition tactics.

Skills

Digital commerce

SEO

Google Analytics

CMS/CRM experience

Analytics

Excel

PowerPoint

Communication skills

Autonomy

Education

Bachelor's Degree or relevant technical education

Tools

SalesForce

Magento

Job description

Swatch Group is the world's number one manufacturer of finished watches. With its 16 watch brands, the Group is present in all price segments, and is also active in the manufacture and sale of jewelry, watch movements and components.

Swatch Group unites, among other companies, the following watch brands under its roof: Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak. The Group has a strong distribution and multi-brand retail net with two sophisticated boutiques under the name of Tourbillon and Hour Passion. Swatch Group is also an important player in advanced nanomechanical, nanoelectronics and Bluetooth technologies essential to watchmaking and other industries.

Job Description

Swatch embraces the values that coexist in the worlds of art, design, fashion and technology; and lends to them its own spark of creativity. Thus, Swatch is considered a canvas upon which a myriad of expressions have been applied. Cutting edge style, trend setting looks and technology friendly accents have all added to the amazement of owning a Swatch.

In this supporting role to the Ecommerce Manager, you will be responsible for supporting and growing Ecommerce traffic and sales through merchandising, marketing, and promotional techniques for the U.S. website. This individual is responsible for regularly supporting our Ecommerce day-to-day operations and digital initiatives while ensuring our brand DNA is upheld at all times.

Major responsibilities include working with various local and global teams to ensure timely Ecommerce order processing, as well as identifying, evaluating, and implementing ongoing user experience improvements to our website; working to maximize online sales while supporting Omni Channel initiatives and special projects.

Profile

Primary Duties and Responsibilities:

• Support local Sales Planning, Customer Care, and Logistics teams, to ensure Ecommerce inventory needs are met and online orders are processed in a timely manner.
• Work closely with US Ecommerce Manager, US Marketing team, and Swiss HQ Digital Media team to track Digital Marketing Campaign performances and budgets, while ensuring financial procedures are timely managed (PO's, Budget Tracking, Invoicing, etc.)
• Continuously evaluate and propose ongoing user experience improvements to our website via landing page content updates, onsite search optimizations, traffic/audience analyses, etc.
• Liase with Switzerland HQ, U.S. team, and 3rd party partners to support digital marketing campaign optimizations and reporting with an emphasis on efficiency and growth.
• Ensure timely product launches and merchandising updates are applied to website.
• Support ad-hoc Ecommerce and/or Omni Channel initiatives/special projects as needed.
• Initiate & drive actions based on website analytics & sales performance data and produce actionables KPI reporting and monthly recaps.
• Optimize SEO and website landing pages with the intent of increasing click-through and conversion rates.
• Support paid & organic search, social media, email marketing and other online acquisition tactics.

Professional Requirements

Professional & Educational Requirements:

• At least 2 years of digital commerce experience (website operations, order management).
• Ability to work on multiple projects simultaneously and meet deadlines, with flexibility to quickly change objectives and strategies as needed.
• Understanding of the current e-commerce and digital marketing landscape with a passion for online shopping and new technologies.
• Experience working with a CMS/CRM to manage a website (SalesForce or Magento experience a Plus).
• Experience with SEO, digital advertising and other online acquisition tactics.
• Able to utilize analytics to identify website friction points and areas of opportunity.
• Bachelor’s Degree, or relevant technical education.
• Microsoft Excel and PowerPoint proficiency.
• Excellent interpersonal and written communication skills
• Self-starter with strong sense of ownership, ability to work autonomously, and navigate/succeed in ambiguity.

Preferred Skills:

• Multi-national team experience.
• Understanding of User Experience (UX), SEO, Google Ads, Google Analytics, online trends.
• Copywriting is a plus.

Benefits Program

The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability and we are happy to offer a competitive benefits package that includes:

• Excellent health, dental and vision insurance (eligible 1 st of the month following 30 days; generous employer contribution)
• Immediate participation in the 401(k) and 100% vested employer match after one year
• Company paid life insurance and Long Term Disability
• 18 PTO days per year, 23 PTO after 5 years
• 7 days per year extended paid time for medical, parental and military leave
• Holiday pay
• Voluntary Flexible Spending Account, Short Term Disability, Accident/Hospital Indemnity insurance