PR Campaign Lead — Drive Coverage & Client Impact

The Martin Group; City of Troy (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

The Martin Group in Troy, NY is seeking a Public Relations Manager to lead day-to-day client programs, develop high-quality written materials, and drive earned coverage. You’ll coordinate timelines, vendors, and internal teams to ensure deliverables align with strategy while maintaining strong client relationships and clear communication.

We value a strong writer with PR experience who can manage media outreach, monitor results, and stay ahead of digital trends.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or equivalent experience.
• 4–6 years of experience in public relations; agency experience preferred.
• Strong writing skills across a range of styles, tones, and formats.
• Proficiency with social platforms (X, Facebook, LinkedIn) and standard tools (Office, Teams, Zoom, Dropbox).
• Proactive, detail-oriented with ability to meet deadlines.

Responsibilities

• Serve as the day-to-day client contact, overseeing communications needs and vendors.
• Support the PR team in developing press releases, advisories, pitches, speeches, and blogs.
• Write on-brand content across earned, digital and social channels.
• Assist in leading media outreach and managing client/media relationships.
• Lead media monitoring and reporting programs to show impact.
• Organize press conferences and media availabilities; coordinate interviews.
• Attend events representing PR campaigns and activities.
• Create and manage project budgets; keep work on track and within scope.
• Build community and media relationships for future opportunities.
• Stay current on news, digital trends, and PR tactics; drive audience engagement.
• Communicate effectively across client and agency teams; resolve issues.
• Take ownership of deliverables while contributing to team goals.
• Demonstrate attention to detail in all work.
• Support the agency culture of 'The Difference is Making One'.

Skills

Strong writing

Media relations

Project management

Communication skills

Social media proficiency

Education

Bachelor's degree in PR/Communications

Tools

Microsoft Office

Teams

Zoom

Dropbox

Job description

The Martin Group in Troy, NY is seeking a Public Relations Manager to lead day-to-day client programs, develop high-quality written materials, and drive earned coverage. You’ll coordinate timelines, vendors, and internal teams to ensure deliverables align with strategy while maintaining strong client relationships and clear communication.

We value a strong writer with PR experience who can manage media outreach, monitor results, and stay ahead of digital trends.