Public Relations Manager

The Martin Group; City of Troy (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

The Martin Group in Troy, NY is seeking a Public Relations Manager to lead day-to-day client programs, develop high-quality written materials, and drive earned coverage. You’ll coordinate timelines, vendors, and internal teams to ensure deliverables align with strategy while maintaining strong client relationships and clear communication.

We value a strong writer with PR experience who can manage media outreach, monitor results, and stay ahead of digital trends.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or equivalent experience.
• 4–6 years of experience in public relations; agency experience preferred.
• Strong writing skills across a range of styles, tones, and formats.
• Proficiency with social platforms (X, Facebook, LinkedIn) and standard tools (Office, Teams, Zoom, Dropbox).
• Proactive, detail-oriented with ability to meet deadlines.

Responsibilities

• Serve as the day-to-day client contact, overseeing communications needs and vendors.
• Support the PR team in developing press releases, advisories, pitches, speeches, and blogs.
• Write on-brand content across earned, digital and social channels.
• Assist in leading media outreach and managing client/media relationships.
• Lead media monitoring and reporting programs to show impact.
• Organize press conferences and media availabilities; coordinate interviews.
• Attend events representing PR campaigns and activities.
• Create and manage project budgets; keep work on track and within scope.
• Build community and media relationships for future opportunities.
• Stay current on news, digital trends, and PR tactics; drive audience engagement.
• Communicate effectively across client and agency teams; resolve issues.
• Take ownership of deliverables while contributing to team goals.
• Demonstrate attention to detail in all work.
• Support the agency culture of 'The Difference is Making One'.

Skills

Strong writing

Media relations

Project management

Communication skills

Social media proficiency

Education

Bachelor's degree in PR/Communications

Tools

Microsoft Office

Teams

Zoom

Dropbox

Job description

As a Public Relations Manager at The Martin Group, you will serve as the heartbeat of our clients’ most successful PR campaigns and communications endeavors. You will take pride in developing outstanding written materials, generating earned coverage results that exceed expectations, and putting in the hard work necessary to help our clients strengthen relationships with their most important stakeholders. You will obsess over the details because you know getting it right builds trust and trust fosters sustained success.

The successful Public Relations Manager will be responsible for the day-to-day management and execution of PR programs for assigned clients, coordinating projects, timelines, vendors, and internal partners to ensure deliverables are completed on time and aligned with approved strategy. You serve as the primary contact for daily client needs, proactively identify issues, and escalated strategic considerations to senior team members. Your focus is on dependable execution, clear communication, and maintaining strong working client relationships.

At The Martin Group, we love what we do and care greatly about how we do it. You will be successful in this role if you are passionate about deeply engaging with your team, the client, and community, are driven by inspiring action toward creative solutions, and consistently strive for precision in execution.

What You'll Do

• Serve as the day-to-day client contact, overseeing communications needs, creative services, media monitoring, vendors, and any outside consultants or platforms to help clients maintain a favorable public image
• Support the PR team in developing press releases, media advisories, story pitches, scripts, speeches, talking points, stakeholder communications, blog content, social media posts, and other PR materials
• Write compelling, on-brand content across earned, digital and social channels, adapting tone and style to different audiences and campaigns
• Assist in leading media outreach — pitching stories, fielding media inquiries, and managing client/media relationships
• Lead complex earned media monitoring and reporting programs to show our clients the impact of our work
• Organize press conferences and media availabilities; coordinate media interviews in-person and remotely
• Attend networking events, media events, and client/partner meetings to represent PR campaigns and activities
• Create and manage project and budgets, keeping work on track and within scope
• Build strong community and media relationships that support future business opportunities
• Stay current on news, digital trends, and PR tactics, and understand how to drive audience engagement
• Communicate effectively across the client and agency team, resolving issues proactively and choosing the right channel for the situation
• Take ownership of individual deliverables while contributing to team goals and agency growth
• Demonstrate the highest level of attention to detail in every aspect of your work
• Understand and advance the agency’s cultural ethos of “The Difference is Making One”

What You Bring

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or equivalent experience
• 4-6 years of experience in public relations; agency experience preferred
• Strong writing skills across a range of styles, tones, and formats
• Proficiency with social platforms (X, Facebook, LinkedIn, etc.) and standard business tools (Microsoft Office, Teams, Zoom, Dropbox)
• A proactive, detail-oriented approach with the ability to consistently meet deadlines
• Sound judgment, discretion, and strong problem-solving skills
• A team-first mindset and genuine enthusiasm for client, community, and agency success