Digital Campaign Architect

Publicis Groupe; Troy (AL); Hybrid; USD 40,000 - 51,000; Full time

Benefits offered by this job

Medical coverage

401k

Paid time off

Job summary

Martin Retail Group, part of Publicis Groupe, is seeking a Campaign Coordinator to oversee digital campaigns from planning through optimization. You will work with the Campaign Management team to implement campaigns, manage insertion orders, and reconcile invoices.

The role requires strong organizational and communication skills, experience with programmatic media, and the ability to collaborate with internal teams and external partners across the US.

Qualifications

• Bachelor’s degree in advertising, marketing, or a relevant field.
• 1 year agency and media experience in fast-paced, live, programmatic offerings preferred.

Responsibilities

• Work closely with Campaign Management team to implement campaigns and provide media solutions.
• Create and manage insertion orders including reconciling invoices for payment.
• Understand agency’s digital and audience strategy to effectively communicate with agency partners, clients and stakeholders and integrate into media plans.
• Demonstrate diligence, attention to detail and adherence to programmatic and addressable best practices throughout the full programmatic campaign life cycle.
• Maintain and organize campaign-specific materials in team’s shared document repository.
• Handle daily campaign maintenance, including inquiries regarding tracking and status of campaigns using Media Ops reporting, email, and Teams.
• Assist in development of client-facing campaign performance reports as needed.
• Manage creation, QA, and delivery of insertion orders based on client requests.
• Assist in monitoring delivery of campaign assets from Traffic / Ad Ops teams and provide campaign documentation to trading teams for launch.
• Responsible for campaign QA to ensure accurate taxonomy, implementation, pacing, and performance.
• Participate in knowledge share sessions to learn new optimization strategies.
• Work with media partners to share media performance reporting and ensure accurate platform implementation.

Skills

Interpersonal skills

Team collaboration

Organizational skills

Communication skills

Programmatic media

Excel proficiency

Education

Bachelors degree in advertising/marketing

Tools

Microsoft Excel

Job description

Martin Retail Group, part of Publicis Groupe, is seeking a Campaign Coordinator to oversee digital campaigns from planning through optimization. You will work with the Campaign Management team to implement campaigns, manage insertion orders, and reconcile invoices.

The role requires strong organizational and communication skills, experience with programmatic media, and the ability to collaborate with internal teams and external partners across the US.