PPC Specialist

Pawfy Inc.; United States; Remote; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Fully remote role

Job summary

Pawfy Inc. is a fast-growing US pet health and wellness brand seeking an experienced PPC Specialist to own paid search campaigns and scale revenue.

You will manage Google Ads across Search, Shopping, and Performance Max, optimize bids, keywords, and creative testing, and collaborate with e-commerce teams to boost profitability. This is a hands-on, performance-driven role requiring expertise in Google Ads, GA4, and Merchant Center, with the autonomy to influence growth across DTC channels while

Qualifications

• Proven experience managing Google Ads campaigns for high-growth DTC/e‑commerce brands.
• Expert-level knowledge of Google Ads, including Search, Shopping and Performance Max.
• Strong understanding of ROAS, CPA, CAC, LTV and profitability.
• Experience with Google Merchant Center, GA4, conversion tracking, attribution and reporting.

Responsibilities

• Own and optimize Google Ads campaigns across Search, Shopping, Performance Max and remarketing.
• Manage significant daily ad budgets and improve ROAS, CPA and conversions.
• Develop and execute advanced keyword, bidding, audience, and campaign-structuring strategies.
• Optimize Merchant Center, product feeds and asset groups to maximize visibility and sales.
• Analyze performance data, search terms, attribution and trends to identify growth opportunities.
• Lead ongoing testing across ad copy, creative assets, landing pages and bidding strategies.

Skills

Google Ads

Paid search

GA4

Merchant Center

Performance Max

Budgeting

A/B testing

Tools

Shopify

Google Ads scripts

Job description

Pawfy is a fast-growing US pet health and wellness brand with ambitions to become a category leader. Built on premium products, strong digital expertise, and a relentless focus on growth, we're scaling rapidly across DTC, Amazon, Chewy, and other major marketplaces.

Role Overview

We're looking for an experienced PPC Specialist to take ownership of our paid search campaigns, with a clear focus on scaling revenue, improving acquisition efficiency, and maximizing profitability.

This is a hands-on, performance-driven role for someone who knows Google Ads inside out and has proven experience managing significant budgets for high-growth DTC e-commerce brands.

You'll be responsible for everything from campaign structure, bidding, and keyword strategy to Shopping, Performance Max, creative testing, and conversion optimization.

What You'll Be Responsible For

• Own and optimize Google Ads campaigns across Search, Shopping, Performance Max, Demand Gen, and remarketing, driving profitable customer acquisition and revenue growth.
• Manage significant daily advertising budgets, continuously improving ROAS, CPA, conversion rates, and overall campaign profitability.
• Develop and execute advanced keyword, bidding, audience, and campaign structuring strategies to capture demand and unlock new growth opportunities.
• Optimize Google Merchant Center, product feeds, Shopping campaigns, and Performance Max asset groups to maximize product visibility and sales performance.
• Analyze performance data, search terms, attribution, and customer acquisition trends to identify inefficiencies, scale winning campaigns, and uncover new opportunities.
• Lead ongoing testing across ad copy, creative assets, landing pages, bidding strategies, and campaign structures, working closely with creative, growth, and e-commerce teams to deliver measurable improvements.

What We're Looking For

• Proven experience managing and scaling Google Ads campaigns for high-growth DTC or e-commerce brands, ideally with substantial monthly advertising budgets.
• Expert-level Google Ads knowledge, particularly Search, Shopping, Performance Max, bidding strategies, campaign structures, and advanced optimization techniques.
• Strong commercial understanding of ROAS, CPA, CAC, contribution margins, customer LTV, and the economics of profitable customer acquisition.
• Advanced experience with Google Merchant Center, GA4, conversion tracking, attribution, and performance reporting.
• A demonstrable track record of scaling paid search revenue while maintaining or improving acquisition efficiency, with clear examples of measurable results.
• Highly analytical, proactive, and detail-oriented, with a hands-on approach, strong problem-solving abilities, and a relentless focus on performance.

Bonus

• Experience managing PPC for pet health, supplements, wellness, or other consumable DTC brands.
• Experience with Shopify, product feed management, and third-party feed optimization tools.
• Familiarity with Amazon Ads, including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Experience with Google Ads scripts, automation, and advanced bidding strategies.
• Knowledge of subscription-based e-commerce and LTV-driven acquisition strategies.
• Experience with incrementality testing, server-side tracking, and advanced attribution.

Why Join Us?

• Competitive compensation package with performance-based incentives.
• Ownership of a major customer acquisition channel within a rapidly scaling brand.
• Opportunity to manage significant advertising budgets and directly influence business growth.
• Autonomous working style with direct access to founders and decision-makers.
• Fully remote role within a fast-moving, ambitious team.
• Significant growth opportunities as we expand across DTC, Amazon, Chewy, and retail.