PPC Specialist (Google & Meta Ads)

Hireecom; Northern (KY); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Remote work flexibility

Premium tools access

Performance-based incentives

Job summary

Hire Ecom is seeking a PPC Specialist to craft and optimize high-ROI paid media campaigns across Google and Meta platforms for ecommerce brands.

Location options include remote or hybrid work. The role emphasizes data-driven optimization, budget management, and collaboration with creative teams to drive conversions and revenue growth.

Qualifications

• 5+ years of hands-on PPC experience, preferably for eCommerce brands or digital agencies.
• Proven ability to scale campaigns with strong ROAS.
• Strong analytical, data-driven decision making and optimization skills.

Responsibilities

• Plan, execute, and optimize Google Ads and Meta Ads campaigns for ecommerce brands.
• Develop high-converting ad strategies across Search, Display, Shopping, Performance Max, and Retargeting.
• Conduct keyword research, audience segmentation, and competitor analysis to maximize ROI.
• Collaborate with design/content teams to optimize creatives and landing pages; perform A/B tests to improve conversions.

Skills

Google Ads

Meta Ads

PPC management

CRO

GA/GTM

A/B testing

Landing page optimization

Unbounce

ClickFunnels

Elementor

Shopify

Merchant Center

Tools

Google Analytics

Google Tag Manager

Facebook Pixel

Job description

Join Hire Ecom – PPC Specialist (Google & Meta Ads) | Scale eCommerce Growth with High-ROI Campaigns!

Are you an analytical and data-driven PPC expert with a proven track record of scaling eCommerce brands through Google Ads, Meta Ads, and performance marketing strategies? Do you have experience optimizing ad spend, maximizing ROAS, and driving high-intent traffic to eCommerce stores?

At Hire Ecom, we specialize in Talent, Tech, and Tactics to help eCommerce businesses scale. We’re looking for a PPC Specialist (Google & Meta Ads) who can craft and execute high-ROI paid media campaigns that drive conversions and revenue growth.

Role: PPC Specialist (Google & Meta Ads – E-commerce)

Location: USA (Remote & Hybrid Available)
Job Type: Full-time

Key Responsibilities:

Paid Media Strategy & Execution

• Plan, execute, and optimize Google Ads, Meta (Facebook & Instagram) Ads, and YouTube campaigns for eCommerce brands.
• Develop high-converting ad strategies for Search, Display, Shopping, Performance Max, and Retargeting campaigns.
• Conduct in-depth keyword research, audience segmentation, and competitor analysis to maximize ad effectiveness.
• Implement A/B testing for ad creatives, copy, CTAs, and landing pages to improve conversion rates.
• Optimize Google Shopping and Performance Max campaigns to increase eCommerce sales.

Budget Management & ROAS Optimization

• Monitor and manage ad budgets to ensure efficient ad spend and maximize ROAS.
• Analyze CPC, CPA, CTR, Quality Score, and other key KPIs to continuously refine campaigns.
• Implement bid strategy adjustments using manual and automated bidding techniques.
• Utilize first-party data, lookalike audiences, and advanced retargeting tactics to improve conversion rates.

Creative & Landing Page Optimization

• Collaborate with graphic designers and content teams to develop high-performing ad creatives.
• Optimize ad copy for engagement, conversions, and AIDA principles.
• A/B test landing pages using heatmaps, user behavior analysis, and conversion tracking.

Performance Tracking & Reporting

• Use Google Analytics, Google Tag Manager, Facebook Pixel, and third-party tracking tools to monitor and measure campaign performance.
• Create detailed reports on ad performance, insights, and recommendations to improve ROI.
• Stay updated with Google & Meta Ads algorithm updates, eCommerce trends, and ad policy changes.

What We’re Looking For:

• 3+ years of hands‑on experience in PPC management for eCommerce brands or digital agencies.
• Expertise in Google Ads (Search, Display, Shopping, Performance Max) & Meta Ads (Facebook & Instagram).
• Strong understanding of conversion rate optimization (CRO) and data-driven marketing.
• Proficiency in Google Analytics, Google Tag Manager, Facebook Pixel, and A/B testing.
• Experience with landing page optimization tools like Unbounce, ClickFunnels, or Elementor.
• Ability to analyze campaign data, optimize for lower CAC, and scale successful ad sets.
• Familiarity with Google Merchant Center, feed management, and Shopify ad integrations.

Why Join Hire Ecom?

• Work with top eCommerce brands across the USA, UK, and beyond.
• Manage high-budget, data-driven PPC campaigns that drive results.
• Enjoy remote work flexibility with performance-based incentives.
• Access premium tools like SEMrush, SpyFu, Facebook Ads Library, and AI-based ad optimizers.
• Learn, grow, and stay ahead of the latest PPC trends and AI-driven marketing tactics.