PPC Specialist

Digital Elements, LLC; Pennsylvania; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company in digital marketing is seeking a highly motivated PPC Specialist to manage and optimize paid campaigns across Google Ads. The ideal candidate will possess strong analytical skills and a proven track record in digital marketing, focusing on optimizing ad performance and spending. Join a dynamic team that values data-driven strategies and client collaboration in delivering high-quality digital marketing solutions.

Qualifications

• 2+ years managing Google Ads campaigns at an agency or in-house.
• Certification in Google Ads (Search minimum; Display, Video, and Shopping are a plus).
• Ability to manage multiple client accounts simultaneously.

Responsibilities

• Build, launch, and optimize Google Ads campaigns across multiple client accounts.
• Monitor Quality Scores, CTR, CPC, CPA, and conversion performance.
• Create and maintain performance dashboards or reports (e.g., Looker Studio).

Skills

Data-driven

Attention to detail

Communication

Education

Google Ads Certification

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Google Analytics 4

Google Tag Manager

Google Sheets

Job description

Full-time or 1099 Employee (Remote or Hybrid)

PPC Specialist

Job Title:

PPC (Pay-Per-Click) Specialist

Department:

Digital Marketing

Reports To:

Operations Manager and CEO/Founder

Employment Type (Two options):

Full-time or 1099 Employee (Remote or Hybrid)

Role Overview:

The PPC Specialist is responsible for planning, implementing, managing, and optimizing paid digital marketing campaigns across multiple Google Ads accounts. This role is critical in driving high-quality traffic, generating leads, and optimizing ad spend efficiency. The ideal candidate will be detail-oriented, data-driven, and highly responsive to client and internal feedback.

Key Responsibilities:
Campaign Management:

• Build, launch, and optimize Google Ads campaigns across multiple client accounts.

• Structure campaigns by objective and strategy (Search, Display, Video, Performance Max, etc.).

• Create and manage ad groups, responsive search ads, sitelinks, callouts, and other assets.

• Perform ongoing keyword research and expansion, including discovery and competitor analysis.

Optimization & Monitoring:

• Conduct daily/weekly negative keywording to eliminate wasteful spend.

• Maintain and update brand exclusion and negative keyword lists.

• Monitor Quality Scores, CTR, CPC, CPA, impression shares, and conversion performance.

• Use A/B testing strategies to improve ad copy, headlines, and calls to action.

• Adjust bidding strategies and budget allocations based on performance.

Reporting & Communication:

• Create and maintain performance dashboards or reports (e.g., Looker Studio, Google Sheets).

• Provide weekly updates and monthly summaries on KPIs, wins, and action items.

• Communicate campaign goals, updates, and performance insights to clients via email and Zoom.

• Collaborate with internal teams (SEO, content, design) for landing page alignment and creative assets.

Account Hygiene & Quality Control:

• Perform regular audits for campaign structure, naming conventions, and tagging (UTMs).

• Implement and maintain conversion tracking via Google Tag Manager and GA4.

• Keep up to date with Google Ads policies and platform changes.

• Ensure all ad content is compliant with client brand guidelines and industry regulations.

Required Skills & Experience:

• 2+ years managing Google Ads campaigns at an agency or in-house.

• Google Ads Certification (Search minimum; Display, Video, and Shopping are a plus).

• Proficiency in Google Ads, Google Analytics 4, Google Tag Manager.

• Familiarity with call tracking platforms (e.g., CallTrackingMetrics or CallRail).

• Strong written and verbal communication skills for client interaction.

• High attention to detail, particularly in budgeting and data analysis.

• Ability to manage multiple client accounts simultaneously and prioritize tasks.

Preferred Tools:

• Google Ads Editor

• Google Sheets / Looker Studio

• Slack / ClickUp / Zoom

• Google Tag Manager

• GA4

• CallTrackingMetrics or equivalent

Performance Metrics:

• Lead quality and conversion rates

• CPA (Cost Per Acquisition) efficiency

• CTR and Quality Score improvements

• Client satisfaction and responsiveness

• Campaign launch accuracy and timeliness

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services

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