Digital Marketing Specialist - PPC, APAC

Cushman & Wakefield; United States; Remote; USD 50,000 - 80,000; Full time

Job summary

Cushman & Wakefield is looking for a Digital Marketing Specialist - PPC to enhance brand visibility and lead conversion across the APAC region. This role involves developing and managing PPC strategies, conducting keyword research, and optimizing ad campaigns in collaboration with teams from multiple countries to improve performance metrics.

Benefits

Career development and promote from within culture

Diversity and Inclusion commitment

Flexible and agile work environment

Comprehensive employee benefits program

Qualifications

• 1 to 2 years of professional or related experience preferred.
• Experience in a regional or international marketing setting.
• Ability to assist in managing PPC campaigns.

Responsibilities

• Develop and execute PPC strategies across the APAC region.
• Conduct keyword research and optimise ad targeting.
• Analyse campaign performance and provide actionable insights.

Skills

Keyword Research

PPC Tools

Digital Marketing

Tools

Google Ads

Bing Ads

Facebook Ads Manager

Job description

Job Title

Digital Marketing Specialist - PPC, APAC

Job Description Summary

Cushman & Wakefield seeks a PPC Specialist for its Asia Pacific Marketing team. The role involves creating and enhancing digital ad visibility in the APAC region, working with teams in Australia, India, Japan and Singapore, to develop and manage paid search strategies to improve lead conversion and website traffic.

Job Description

About the Role:

• Develop and execute comprehensive PPC strategies to enhance brand visibility and lead conversion across the APAC region.
• Conduct in-depth keyword research to identify high-intent search terms and optimise ad targeting.
• Create, test, and refine ad copies to maximise engagement and click-through rates.
• Manage and optimise bid strategies across multiple platforms, ensuring the best ROI for campaigns.
• Analyse campaign performance using data-driven insights and provide regular reports with actionable recommendations.
• Collaborate with cross-regional teams in Australia, India, Japan, and Singapore to align PPC efforts with overall business objectives.

About You:

• 1 to 2 years of professional or related experience preferred
• Experience with digital marketing roles in a regional or international setting.
• Basic knowledge of PPC tools including Google Ads, Bing Ads, and Facebook Ads Manager.
• Ability to assist in managing PPC campaigns and contribute to measurable business growth.

Why join Cushman & Wakefield?

As one of the leading global real estate services firms transforming the way people work, shop and live working at Cushman & Wakefield means you will benefit from;

• Being part of a growing global company;
• Career development and a promote from within culture;
• An organisation committed to Diversity and Inclusion

We're committed to providing work-life balance for our people in an inclusive, rewarding environment.
We achieve this by providing a flexible and agile work environment by focusing on technology and autonomy to help our people achieve their career ambitions. We focus on career progression and foster a promotion from within culture, leveraging global opportunities to ensure we retain our top talent. We encourage continuous learning and development opportunities to develop personal, professional and technical capabilities, and we reward with a comprehensive employee benefits program.

We have a vision of the future, where people simply belong.

That's why we support and celebrate inclusive causes, not just on days of recognition throughout the year, but every day. We embrace diversity across race, colour, religion, sex, national origin, sexual orientation, gender identity or persons with disabilities or protected veteran status.

We ensure DEI is part of our DNA as a global community - it means we go way beyond than just talking about it - we live it. If you want to live it too, join us.

INCO: “Cushman & Wakefield”