PPC Senior Paid Social Specialist (LinkedIn & Facebook)

TA Monroe Digital; Boca Raton (FL); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative digital agency is seeking a skilled project manager specializing in paid social media advertising. This remote role involves strategizing, coordinating, and executing media campaigns across platforms like LinkedIn and Facebook. The ideal candidate will leverage their analytical skills to optimize campaigns, manage budgets, and report on performance metrics. Join a dynamic team where your expertise will drive client success and keep pace with industry trends. If you are detail-oriented and passionate about digital marketing, this opportunity is perfect for you!

Qualifications

• 3+ years of experience in managing paid social ads on LinkedIn and Facebook.
• Strong analytical and project management skills are essential.

Responsibilities

• Plan and implement projects within budget and timeline.
• Monitor and report on campaign KPIs to management and clients.

Skills

Paid Social Management

Market Research

Data-Driven Problem Solving

Attention to Detail

Communication Skills

Education

Degree in Marketing, Finance, Engineering, or Economics

FB Blueprint Certification

Google Ads Certification

Tools

Google Analytics

MS Excel

PowerPoint

Word

Job description

TA Monroe is based in New York City USA, but since this job is remote, we are accepting applications from candidates all over the world. The ideal candidate will be responsible for planning, coordinating, and implementing projects within the decided-upon budget, timeline, and scope. They will also effectively monitor and present project updates to management & team members.

Responsibilities:

1. Strategy
   1. Market/Competitor research
   2. Setting paid media goals & KPIs
   3. Creating a Full Funnel Strategy
   4. Implementing the Full Funnel Strategy
2. Campaign Building
   1. Creating & setting up paid media ad campaigns
   2. Accurately managing budget & spend
   3. Monitoring and Optimising paid media campaigns
3. Analytics: Reviewing & reporting campaign KPIs to client - weekly & monthly
4. Provide inputs on creative copy and graphical ad templates;
5. Keep pace with paid media industry trends and developments;
6. Communicate to team and management on project development, timelines, results
7. Work closely with the other team members to meet client goals.

Qualifications:

1. Certifications: FB Blueprint Certification by Facebook related certificates and/or Google Ads related certificates & Upper Intermediate English (minimum)
2. 3+ years of experience in Paid Social (LinkedIn & Facebook) mostly about daily & weekly management of paid ads
3. 3 – 5 years B2B experience in Linkedin Ads and FB Ads
4. Proficiency in managing moderate to large scale B2B accounts in different business verticals, specially B2B SaaS & experience with A/B and multivariate experiments
5. Proven interest in data-driven problem solving (degree in marketing, finance, engineering, economics, or relevant work experience)
6. Proficiency in MS Excel, PowerPoint, and Word
7. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools;

Must Have Soft Skills:

1. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
2. Ability to clearly and effectively articulate thoughts and points.
3. Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
4. High levels of integrity, autonomy, and self-motivation.
5. Excellent analytical, organizational, project management and time management skills.