PPC Manager (Meta Ads)

OnHires; United States; Remote; USD 62,000 - 69,000; Part time

Benefits offered by this job

Fully remote

Job summary

OnHires is hiring its first Meta Ads Specialist to own campaign management and client communication for US dental clients. You will work directly with the founder, starting with one client and expanding to five as you settle in, with a target CPL of $25–$50 and a fully remote schedule.

The role demands 5+ years of Meta Ads experience, strong English communication, and a structured testing approach. Part-time contractor status with potential path to full-time.

Qualifications

• 5+ years hands-on Meta Ads experience, including building accounts from scratch.
• Proven lead-gen results for US local-service clients with CPL and booked appointments.
• Structured approach to creative and audience testing.
• Hands-on tracking setup: Pixel, Conversions API, events.
• Strong English communication with US clients.
• Willingness to learn and adapt quickly.

Responsibilities

• Plan, launch, and manage Meta Ads lead-gen campaigns for US dental practices.
• Set up new client ad accounts: Business Manager, pixel, tracking, and campaign structure.
• Research creatives, write ads, and run tests on audiences and angles.
• Optimize for cost per lead ($25–$50) and for booked consultations.
• Send biweekly performance reports using templates.
• Answer client questions promptly; maintain occasional daily contact.

Skills

Meta Ads

Lead generation

Campaign management

US clients

English communication

Pixel tracking

Conversions API

Tools

Facebook Business Manager

Facebook Ads Manager

Pixel

Conversions API

Job description

About the role

We are a US marketing agency that helps dental practices win new patients, mainly for clear aligner treatment such as Invisalign. Today, the founder runs every Meta Ads account himself. We are hiring our first Meta Ads Specialist to take over campaign management and client communication, so he can focus on growing the agency.

You will work directly with the founder and own Meta Ads performance for our dental clients in the US. You start with one client account and take on more as you settle in, up to five current clients, each spending about $1,500–2,000 per month. We are looking for someone who wants to own results and grow into the agency's go-to Meta Ads expert.

What you will do

• Plan, launch, and manage Meta Ads (Facebook and Instagram) lead-generation campaigns for US dental practices.

• Set up new client ad accounts from scratch: Business Manager, pixel and tracking, campaign structure.

• Research creatives, write and build ads, and run structured tests on audiences, offers, and creative angles.

• Optimize for cost per lead (target $25–50) and for booked and attended consultations, not just form fills.

• Send each client a performance report every two weeks, using our existing templates.

• Answer ad-hoc client questions promptly and clearly. Dentists are busy, so daily contact is rare.

What we are looking for

Must have:

• 5+ years of hands-on Meta Ads experience, including building accounts and campaigns from scratch. Strong candidates with 3–4 years are also considered.

• Proven lead-generation results for US local-service clients, with numbers you can show (CPL, lead quality, booked appointments).

• A structured approach to creative and audience testing.

• Hands-on tracking setup and troubleshooting: Pixel, Conversions API, lead and booking events.

• Strong spoken and written English for direct calls and reports with US clients.

• Willingness to learn, take feedback well, and adjust your approach.

• Clear, reliable communication and an easy-to-work-with attitude.

Nice to have:

• Dental, clear aligner (Invisalign), or other healthcare lead-gen experience.

• Agency background managing several client accounts at once.

• Using AI tools such as Claude or ChatGPT to prepare clear reports.

Why join

• Work directly with the founder, with real ownership of campaigns and client relationships.

• A focused niche: US dental and clear aligner lead generation, with clear KPIs.

• Gradual onboarding, one account at a time, and a possible path to full-time.

Terms

• Part-time, 20–25 hours per week, Monday to Thursday.

• Daily overlap with US Pacific time for client calls, ideally 10 AM–2 PM PT (9 AM–1 PM PT also works); the rest of your hours are flexible.

• Fully remote; candidates from outside the US are welcome.

• $45–50 per hour.

• B2B / independent contractor agreement; no benefits during the part-time stage.

• 90-day trial period with clear KPIs, starting with one client account.

• Possible move to full-time after the trial, depending on your results and the agency's growth.

• Start: as soon as possible.

Hiring process

1. Screening call with an OnHires recruiter, including technical Meta Ads questions.

2. Finalist case with the founder: 30 minutes to prepare a short plan for a dental lead-gen scenario, then present and discuss it live.

We aim to give feedback within 2–3 days at each step.