Media Buyer (Meta Ads) (BBS876)

Overseas; United States; Remote; USD 70,000 - 120,000; Full time

Benefits offered by this job

USD pay bi-monthly

Paid time off

Holidays observance

100% remote

Job summary

Overseas is seeking a Media Buyer to own paid advertising campaigns for health-clinic lead generation across the US. You’ll plan, launch, and optimize Meta campaigns, manage tight geo-targeting, and brief UGC creators while producing AI-generated creatives from SOPs.

This is a remote, full-time role with 4–5 hours of daily US overlap. You’ll work with a boutique agency focused on regulated health advertising, ensure compliance, and report results clearly to the team.

Qualifications

• Proven Meta ad campaigns with budgets $50k–$250k/mo.
• Local lead-generation background; ecommerce-only not a fit.
• Health-related advertising compliance experience preferred.
• Able to work from SOPs and manage multiple clients.

Responsibilities

• Plan, launch, and optimize Meta campaigns (Facebook/Instagram).
• Manage local, geo-targeted campaigns with tight radius targeting.
• Follow SOPs for setup, testing, and reporting.
• Brief UGC creators and produce basic AI-generated creatives.
• Monitor performance and report results to the team.

Skills

Meta Ads

Budget Management

Lead Gen

AI Creative

Health Ad Compliance

Clear Reporting

SOPs

Local Targeting

Tools

Google Ads

TikTok Ads

AI Image Gen

Job description

We're looking for a Media Buyer to own paid advertising campaigns for a boutique performance marketing agency specializing in patient acquisition for health clinics and local businesses across the US. You will plan, launch, and optimize Meta campaigns, manage geo-targeted local ad strategies, brief UGC creators, and produce basic AI-generated creative assets — all while working from established SOPs and reporting results clearly and proactively.

This is not an ecommerce role. The agency runs lead generation campaigns for health clinics and local service businesses, and the ideal candidate understands the nuances of local targeting, health-related advertising compliance, and high-ticket patient psychology. If you have proven Meta ad buying experience, a local business or lead-gen background, and are comfortable using AI tools for basic creative work, this role is a strong fit.

Why You'll Want to Join

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Paid Time Off in accordance with company policy
• Observance of Holidays per company guidelines
• 100% remote setup so you can work wherever you're most productive
• This role requires 4 to 5 hours of daily overlap with US business hours
• Work inside a boutique performance agency with a strong compliance track record in a highly regulated ad category
• Long-term, full-time role with room to grow as the agency scales its client roster

What You'll Work On

Campaign Management and Optimization

• Plan, launch, and optimize paid campaigns on Meta (Facebook and Instagram) as the primary platform, with Google and TikTok as a plus
• Manage local, geo-targeted campaigns for health clinic clients including tight radius targeting and spend control
• Follow established SOPs for campaign setup, testing, and reporting consistently across all accounts
• Test messaging angles and creative iterations on core offers and document what works
• Track campaign performance, flag issues early, and report results clearly to the internal team

Creative Briefing and Basic Production

• Write clear, structured briefs for UGC creators based on campaign strategy and offer positioning
• Produce simple static image ads using AI tools such as Gemini, ChatGPT, or Claude
• Ensure all creative output is compliant with platform policies and aligned with the agency's established approach to health-related advertising

Reporting and Communication

• Monitor campaign performance daily and surface optimization opportunities and risks proactively
• Maintain accurate records of campaign settings, targeting parameters, and test results
• Communicate clearly and consistently with internal stakeholders on account status and performance

What You Bring

• Proven experience running Meta ad campaigns with budgets in the range of $50,000 to $250,000 per month
• Local business or lead generation background — ecommerce-only experience is not a fit for this role
• Health-related or clinic marketing experience is strongly preferred given the regulated nature of the ad category
• Comfortable working from SOPs and managing multiple client accounts simultaneously, ideally from a marketing agency background
• Proficient with AI tools for basic creative production including image generation and prompt writing
• Detail-oriented and rigorous about double-checking targeting, settings, and compliance before launching any campaign
• Strong written English communication skills with a clear and proactive reporting style
• Self-directed critical thinker who identifies problems and brings solutions rather than waiting to be told what to do

Nice to Have

• Experience advertising for stem cell, medical, wellness, or regenerative medicine clinics
• Familiarity with CRO or funnel optimization in a lead generation context
• Experience with Google Ads or TikTok Ads alongside Meta
• Basic creative skills beyond AI image generation including video editing or creative concepting

If you are a proven Meta media buyer with local lead gen experience, understand the compliance requirements of health-related advertising, and want to own campaigns end to end for a performance agency with a strong track record in a niche category, this role gives you the accounts, the autonomy, and the direct impact to do your best work.

Application Process Overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

1. Initial Application- Submit your application and complete our prequalifying questions
2. Video Introduction- Record an video introduction to showcase your communication skills and work experience
3. Role-Specific Assessment- Complete a homework assignment tailored to the position (if applicable)
4. Recruitment Interview- Initial screening with our talent team
5. Executive Interview- Meet with senior leadership to discuss role alignment
6. Client Interview- Final interview with the client team you'd be supporting
7. Background & Reference Check - Professional reference verification
8. Job Offer- Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations.

We'll keep you informed throughout the process and provide feedback at each step.