Remote Meta Ads Specialist

Huzzle; United States; À distance; USD 65 000 - 98 000; Plein temps

Avantages offerts par ce poste

Fully Remote

International teams

Ongoing placement support

Tailored compensation

Résumé du poste

Huzzle is seeking a results-driven Meta Ads Specialist with 2-3+ years of hands-on experience managing and optimizing paid advertising campaigns across Facebook and Instagram. The role requires strong expertise in Meta Ads Manager, audience targeting, creative testing, conversion tracking, and performance optimization to maximize ROAS.

The position offers fully remote engagement with international teams and tailored compensation, with ongoing support before and after placement.

Qualifications

• 2–3+ years of hands-on experience managing and optimizing Meta Ads campaigns across Facebook and Instagram.
• Strong understanding of Meta Ads Manager, audience targeting, creative testing, conversion tracking, and performance optimization.
• Ability to manage advertising budgets, analyze campaign performance, and drive ROAS.

Responsabilités

• Plan, launch, manage, and optimize Facebook and Instagram campaigns using Meta Ads Manager.
• Develop and execute paid social strategies focused on lead generation, conversions, and revenue growth.
• Monitor and optimize ROAS, CPA, CPL, CTR, CPC, and conversion rates.
• Conduct audience research, build custom and lookalike audiences, and implement retargeting.

Connaissances

Meta Ads Manager

Audience targeting

Campaign optimization

A/B testing

Analytics & reporting

Outils

GA4

Meta Pixel

CAPI

Meta Business Suite

Description du poste

About Huzzle

At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you're hired in-house as a valued member of their team.

Role Type: Full-time

Engagement: Independent Contractor

Job Summary

We are looking for a results-driven Meta Ads Specialist with 2-3+ years of hands-on experience managing and optimizing paid advertising campaigns across Facebook and Instagram.

The ideal candidate has a strong understanding of Meta Ads Manager, audience targeting, creative testing, conversion tracking, and performance optimization. You should be comfortable managing advertising budgets, analyzing campaign performance, and implementing data-driven strategies to maximize return on ad spend (ROAS).

This is an excellent opportunity for a performance marketer looking to take ownership of paid social campaigns and drive measurable business growth.

Key Responsibilities

• Plan, launch, manage, and optimize Facebook and Instagram advertising campaigns using Meta Ads Manager.
• Develop and execute paid social strategies focused on lead generation, conversions, customer acquisition, and revenue growth.
• Monitor and optimize key performance metrics, including ROAS, CPA, CPL, CTR, CPC, and conversion rates.
• Conduct audience research, build custom and lookalike audiences, and implement retargeting strategies.
• Perform A/B testing across ad creatives, copy, audiences, placements, and campaign structures.
• Collaborate with creative teams to develop high-performing ad content.
• Manage campaign budgets effectively and identify opportunities to scale successful campaigns.
• Implement and troubleshoot Meta Pixel, Conversion API (CAPI), and conversion tracking.
• Prepare regular performance reports and provide actionable recommendations to improve results.
• Stay updated on Meta advertising platform changes, best practices, and emerging paid social trends.

• 2-3+ years of proven experience managing Meta (Facebook and Instagram) advertising campaigns.
• Strong proficiency in Meta Ads Manager and Meta Business Suite.
• Demonstrated experience running conversion-focused and/or lead generation campaigns.
• Solid understanding of campaign structures, audience segmentation, bidding strategies, and budget optimization.
• Experience with Meta Pixel, conversion tracking, and retargeting campaigns.
• Ability to analyze advertising data and make informed optimization decisions.
• Experience with A/B testing and creative performance analysis.
• Familiarity with Google Analytics 4 (GA4) and reporting tools.
• Strong analytical, problem-solving, and communication skills.
• Excellent written and spoken English.
• Ability to work independently in a remote environment and collaborate with international teams.

Nice to Have

• Experience managing Meta Ads for eCommerce, SaaS, lead generation, or agency clients.
• Familiarity with Shopify, WordPress, or landing page builders.
• Experience with Google Tag Manager and Conversion API integrations.
• Experience managing multiple advertising accounts or substantial monthly ad budgets.
• Knowledge of funnel optimization and conversion rate optimization (CRO).

Fully Remote: Work from anywhere with international teams

Peer Community: Connect with high-performing sales professionals in our network

Ongoing Support: Receive guidance from Huzzle before and after placement

Tailored Compensation: Salaries vary by client and candidate preference - we'll match you with options that fit your goals