PPC Manager, HVAC (Remote, San Francisco)

Blacksmith Agency LLC; San Francisco (CA); Remote; USD 85.000 - 110.000; Vollzeit

Zusammenfassung

Blacksmith Agency LLC is seeking a PPC Manager for HVAC accounts. You will own paid media strategy, budget calls, and the narrative for client conversations, acting as the strategic voice in the room.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, with a focus on multi-location HVAC or home service groups and long-term client relationships.

Qualifikationen

• 3+ years hands-on experience in managing Google Ads campaigns.
• Proven track record of improving ROAS, CPA or pipeline metrics.
• Experience managing multiple clients at an agency.
• Clear spoken English with US clients on live calls.

Aufgaben

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for HVAC accounts.
• Handle budget allocation, bidding, targeting and creative testing and know when to kill a campaign.
• Set up and trust conversion tracking: GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell and long-term relationships.

Kenntnisse

Google Ads

Meta Ads

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Jobbeschreibung

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, HVAC you own paid media for a book of HVAC clients (multi-location HVAC and home service groups): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for HVAC or similar multi-location businesses is a strong plus.