PPC Executive

Web Ledger Solutions pvt ltd; United States; Remoto; USD 3500 - 5900; Tempo pieno

Vantaggi offerti da questo lavoro

Cell phone reimbursement

Flexible schedule

Descrizione del lavoro

Web Ledger Solutions pvt ltd is seeking a PPC Executive to manage Google Ads and Meta Ads campaigns focused on lead generation for B2B software solutions. The role emphasizes performance marketing, ROI targets, and hands-on optimization.

Ideal candidates have 2–4 years in digital marketing, strong skills in Google Ads and Meta Ads, and experience with lead generation for SaaS/IT sectors. This is a remote-friendly full-time position with monthly salary in the ₹30,000–₹50,000 range.

Competenze

• 2–4 years in Digital Marketing, Performance Marketing, or Paid Advertising.
• Strong experience with Google Ads and Meta Ads.
• Experience in lead generation, preferably for B2B, SaaS, IT, or software.
• Good understanding of campaign analytics and performance metrics.

Mansioni

• Plan, launch, and manage Google Ads and Meta Ads campaigns for lead generation.
• Develop strategies to generate high-quality B2B leads for our software products and services.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Monitor CPC, CPL, CTR, conversion rates, and ROI; optimize campaigns.

Conoscenze

Google Ads

Meta Ads

Lead generation

Campaign analytics

Google Analytics

Google Tag Manager

Communication skills

Strumenti

Google Analytics

Google Tag Manager

Search Console

Descrizione del lavoro

PPC Executive – Ads & Lead Generation

• Experience: 2–4 Years |
• Job Type: Full-Time |
• Location: Surat, Gujarat

About the Role

We are looking for a PPC Executive who is experienced in running paid advertising campaigns and generating high-quality leads for a software/IT business. The ideal candidate should have strong hands-on experience with performance marketing and be comfortable managing campaigns with clear lead-generation and ROI targets.

Key Responsibilities

• Plan, launch, and manage Google Ads and Meta Ads campaigns for lead generation.
• Develop strategies to generate high-quality B2B leads for our software products and services.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Monitor campaign performance and optimize CPC, CPL, CTR, conversion rates, and ROI.
• Create and test different ad copies, creatives, landing pages, and audience segments.
• Manage and optimize monthly advertising budgets effectively.
• Track leads and campaign performance through Google Analytics, Google Tag Manager, and conversion tracking.
• Analyze campaign data and prepare regular performance reports.
• Work closely with the Sales Team to improve lead quality and conversion.
• Identify new paid marketing opportunities and continuously improve lead-generation strategies.
• Stay updated with the latest trends, tools, and changes in digital advertising platforms.

Requirements

• 2–4 years of hands-on experience in Digital Marketing, Performance Marketing, or Paid Advertising.
• Strong experience with Google Ads and Meta Ads.
• Proven experience in lead generation, preferably for B2B, SaaS, IT, or software companies.
• Good understanding of campaign analytics and performance metrics.
• Experience with Google Analytics, Google Tag Manager, Search Console, or similar tools.
• Strong analytical and problem-solving skills.
• Ability to manage campaigns independently and take ownership of performance.
• Good communication and reporting skills.

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits

• Cell phone reimbursement
• Flexible schedule

Work Location: Remote