Director, Portfolio Media Strategy & ROI

CSL; King of Prussia (PA); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Hybrid work schedule

Onsite/Remote balance

Job summary

CSL Behring is seeking a senior media leader to own U.S. media strategy across the brand portfolio, guiding investment, budget allocation, and channel mix for both consumer and HCP audiences.

You will partner with brand teams and the media agency of record to ensure aligned, compliant, and high-impact campaigns. You will drive standardized measurement, establish KPIs and ROI frameworks, and lead cross-functional planning, with a focus on optimizing go-to-market effectiveness and stakeholder

Qualifications

• Bachelor’s degree required.
• At least 10 years of media experience with portfolio-level ownership.
• Pharmaceutical/healthcare media experience and understanding of regulated environments.

Responsibilities

• Own U.S. media strategy, budget guidance, and channel mix across brand portfolios.
• Translate objectives into integrated media plans and ensure ROIs align to patient journeys.
• Manage media agency relationship, governance, and performance expectations.

Skills

Portfolio media strategy

ROI stewardship

Agency governance

Change leadership

Stakeholder influence

Executive communication

Strategic judgment

Measurement fluency

Commercial accountability

Capability building

Education

Bachelor’s degree

Job description

CSL Behring is seeking a senior media leader to own U.S. media strategy across the brand portfolio, guiding investment, budget allocation, and channel mix for both consumer and HCP audiences.

You will partner with brand teams and the media agency of record to ensure aligned, compliant, and high-impact campaigns. You will drive standardized measurement, establish KPIs and ROI frameworks, and lead cross-functional planning, with a focus on optimizing go-to-market effectiveness and stakeholder