Portfolio Hotel Social Content Lead for Direct Bookings & Growth

Peachtree Group; Atlanta (GA); Vor Ort; USD 70.000 - 95.000; Vollzeit

Zusammenfassung

Peachtree Group Hospitality Management seeks an experienced Social Media & Content Manager to shape storytelling across 20–25 hotels and PGHM’s above-property channels. You will craft compelling content that highlights each property's destination and supports direct bookings.

Lead content strategy and calendars, collaborate with Revenue Management, and partner with travel creators and local tourism boards. You’ll train property teams, monitor engagement, and ensure brand-compliant storytelling

Qualifikationen

• Bachelor's degree in marketing, communications, journalism or related field.
• 4+ years of social media and content marketing experience, hospitality preferred.
• Portfolio showing original photography, video and written content.
• Experience running influencer and creator programs.

Aufgaben

• Content Strategy: Develop and execute a portfolio-wide social media and content strategy that supports brand standards, property positioning and direct booking goals.
• Content Calendar Management: Build and maintain multi-channel content calendars for Facebook, Instagram, LinkedIn and emerging platforms.
• PGHM Above-Property Social: Plan, build and manage the PGHM above-property social calendar and posting, including company news, hotel openings, awards, team culture and recruitment content.
• Content Creation: Write, design and produce posts, captions, short-form video, reels and stories that showcase each hotel and its destination.
• Direct Booking Support: Partner with Revenue Management to promote packages, offers and need dates; use trackable links to drive bookings.
• Vanity Website Management: Manage vanity websites for portfolio hotels, keep content, imagery, offers and booking links current and on-brand.
• Paid Social Support: Provide creative input for paid social campaigns in coordination with the Digital team.
• Influencer & Creator Partnerships: Identify, vet and manage relationships with travel creators, including hosted stays and briefs.

Kenntnisse

Content strategy

Multi-brand content

Writer & storytelling

Photo & video

Brand compliance

Crisis comms

Project coordination

Ausbildung

Bachelor's degree in marketing/communications/journalism

4+ years of social media experience

Portfolio of photography/video/written content

Influencer program experience

Tools

Sprout Social

Hootsuite

Meta Business Suite

Adobe Creative Suite

Canva

CapCut

Google Analytics 4

WordPress

Basic SEO

Jobbeschreibung

Peachtree Group Hospitality Management seeks an experienced Social Media & Content Manager to shape storytelling across 20–25 hotels and PGHM’s above-property channels. You will craft compelling content that highlights each property's destination and supports direct bookings.

Lead content strategy and calendars, collaborate with Revenue Management, and partner with travel creators and local tourism boards. You’ll train property teams, monitor engagement, and ensure brand-compliant storytelling