Remote Multi-Property Social Media & Brand Lead

Pacific Hospitality Group; Texas; Remote; USD 90,000 - 130,000; Full time

Job summary

Pacific Hospitality Group seeks a Corporate Social Media Manager to lead PHG’s social media across properties and outlets, owning the AI-driven content engine and publishing through Sprout Social. You will partner with Property Marketing Leads and the Corporate Brand & Content Manager to translate brand direction into channel plans, drive engagement, and measure portfolio performance.

Responsibilities include managing social calendars, content assets, and video formats, while ensuring brand

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field, or equivalent professional experience.
• ~5+ years of experience leading brand social media strategy, channel management, community management, or digital marketing programs.
• Experience managing social media across multiple properties, brands, locations, or business units; ~25% travel; remote in CA/TX/AZ/HI.
• Strong working knowledge of Instagram, Facebook, LinkedIn; TikTok experience preferred.
• Proficiency with Sprout Social or a comparable platform.
• Portfolio demonstrating social strategy, photography, and social-first creative.
• Strong photography literacy; ability to prepare assets for publishing.
• Knowledge of Adobe Creative Suite and Canva for asset creation.
• Excellent writing, editing, and brand-voice skills; ability to guide AI-assisted content.

Responsibilities

• Own monthly and quarterly social reporting through Sprout Social, including reach, engagement, audience growth, content performance, and referrals.
• Translate performance data into insights and optimization recommendations.
• Track progress against objectives and communicate risks and opportunities to stakeholders.
• Partner with Corporate Brand & Content Manager to align social execution with strategy and campaigns.
• Build strong relationships with Property Marketing Leads, hotel teams, restaurant teams, and partners.
• Advise on platform best practices, social-first storytelling, and community response.
• Provide strategic support for openings, activations, promotions, events, and moments requiring social amplification.

Skills

Brand social media strategy

Channel management

Community management

Digital marketing programs

Writing & editing

Brand voice

Project management

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field

Tools

Sprout Social

Adobe Creative Suite

Canva

Video editing

Job description

Pacific Hospitality Group seeks a Corporate Social Media Manager to lead PHG’s social media across properties and outlets, owning the AI-driven content engine and publishing through Sprout Social. You will partner with Property Marketing Leads and the Corporate Brand & Content Manager to translate brand direction into channel plans, drive engagement, and measure portfolio performance.

Responsibilities include managing social calendars, content assets, and video formats, while ensuring brand