Multi-Property Hospitality Social Media Lead

Pacific Hospitality Group

Arizona

Remoto

USD 95.000 - 116.000

Tempo pieno

11 giorni fa

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Descrizione del lavoro

Pacific Hospitality Group seeks a Corporate Social Media Manager to lead the social media operating model across PHG properties and outlets.

The role owns the AI-agent flow, publishing through Sprout Social, and channel plans across the Meritage Collection and legacy portfolios, coordinating with Property Marketing Leads for on-site content and with the Corporate Brand & Content Manager for strategy and brand consistency.

Competenze

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field, or equivalent professional experience.
5+ years of experience leading brand social media strategy, channel management, community management, or digital marketing programs.
Experience managing social media across multiple properties, brands, locations, or business units; enterprise or multi-property experience is strongly preferred.
This position requires approximately 25% travel and may be based remotely in California, Texas, Arizona, or Hawaii, near one of our property markets.
Strong working knowledge of Instagram, Facebook, LinkedIn, and emerging social platforms; TikTok experience is preferred.
Proficiency with Sprout Social or a comparable social media management and reporting platform.
Portfolio or representative work sample demonstrating social media strategy, photography, visual storytelling, and/or social-first creative is required.
Strong visual judgment and photography literacy, including the ability to define image needs, assess on-site captures, and prepare assets for publishing.
Working knowledge of Adobe Creative Suite for image adjustments and production, plus Canva for social asset creation and adaptation.
Familiarity with short-form video formats and the ability to source, organize, and brief video assets for editing is preferred; video editing is not the primary responsibility of this role.
Excellent writing, editing, judgment, and brand-voice skills, with the ability to manage AI-assisted content critically and improve it when needed.
Demonstrated ability to manage multiple priorities, stakeholders, deadlines, approvals, and escalation paths in a fast-moving environment.
Hospitality, luxury lifestyle, travel, restaurant, or multi-property brand experience preferred.

Mansioni

Own the social media day-to-day operating model for assigned PHG properties and outlets, aligned with business priorities, brand standards, and property initiatives.
Own multiple social media channels for all Pacific Hospitality properties including outlets and collaborate with Stay Golden by Meritage Collection.
Own the AI-agent flow from content request through review, routing, and publishing, using established brand and approval standards.
Manage social calendars, publishing schedules, campaign rollouts, and day-to-day channel operations through Sprout Social.
Own organic content engagement across assigned channels; Property Marketing Leads own direct messages and property-specific guest follow-up.
Plan and manage Facebook Events for property activations, restaurant programming, seasonal experiences, and other approved initiatives.
Work with Property Marketing Leads to identify content needs, define capture requests, and coordinate the flow of approved on-site assets.
Size and prepare images for social publishing and create supporting social assets.
Source and organize video assets that need to be converted into Reels or other short-form formats.
Oversee organic content boosting and platform optimization in coordination with marketing priorities and approved budgets.
Own and continuously improve the AI-driven social media content engine, reviewing generated outputs for accuracy, brand voice, platform fit, legal or reputational concerns, and strategic alignment before routing content to the appropriate Property Marketing Lead for review and approval.
Coordinate social content management across assigned properties and outlets, ensuring timely receipt.
Monitor platform trends, competitor activity, audience sentiment, algorithm changes, and emerging opportunities to inform recommendations.
Research social, hospitality, luxury, travel, restaurant, and competitive-set trends and upload relevant compset data to support reporting, benchmarking, and strategic recommendations.