Hospitality Social Content Lead

Peachtree Group; Atlanta (GA); On-site; USD 70,000 - 95,000; Full time

Job summary

Peachtree Group Hospitality Management is seeking an experienced Social Media & Content Manager to drive engaging content across 20–25 hotels and PGHM channels. You will lead content strategy, calendars, and production, partnering with revenue and branding teams to boost direct bookings and brand presence.

You will create posts, videos and captions, manage vanity websites, and coordinate with influencers, travel creators and tourism partners.

Qualifications

• Bachelor’s degree in marketing, communications, journalism or related field or equivalent experience.
• Minimum 4+ years of social media and content marketing experience, preferably in hospitality, travel or lifestyle brands.
• Experience managing social accounts for multiple brands or locations at the same time.
• Portfolio showing original photography, video and written content.
• Industry certifications (Meta Blueprint, Google Analytics, Sprout Social/Hootsuite) preferred.
• Experience running influencer and creator programs, including hosted stays.

Responsibilities

• Develop and execute a portfolio-wide social media and content strategy.
• Build multi-channel content calendars for Facebook, Instagram, LinkedIn and emerging platforms.
• Plan and manage PGHM above-property social calendar and posting.
• Write, design and produce posts, captions, short-form video, reels and stories.
• Partner with Revenue Management to promote packages and direct bookings.
• Manage vanity websites content and booking links across portfolio hotels.
• Provide input for paid social campaigns with the Digital team.
• Identify and manage travel creators and lifestyle influencers.
• Collaborate with local tourism boards and partners on co-marketing.
• Train property teams to capture on-site content and maintain brand voice.
• Monitor comments and messages; respond or escalate per policy.
• Track reach, engagement and bookings; report results with recommendations.

Skills

Content strategy

Social media management

Storytelling

Photography & video

Analytics & reporting

Adobe Creative Suite

WordPress

SEO basics

Sprout Social / Hootsuite

Google Analytics 4

Education

Bachelor's degree in marketing, communications, journalism or related field

Tools

Sprout Social

Hootsuite

Meta Business Suite

Adobe Creative Suite

Canva

CapCut

WordPress

Google Analytics 4

Job description

Peachtree Group Hospitality Management is seeking an experienced Social Media & Content Manager to drive engaging content across 20–25 hotels and PGHM channels. You will lead content strategy, calendars, and production, partnering with revenue and branding teams to boost direct bookings and brand presence.

You will create posts, videos and captions, manage vanity websites, and coordinate with influencers, travel creators and tourism partners.