Podcast Ad Analytics Lead — Sales Insights & ROI Strategy

Red Seat Ventures; New York (NY); On-site; USD 64,000 - 107,000; Full time

Job summary

Red Seat Ventures is seeking a data-driven Sales Research & Ad Effectiveness Manager dedicated to our podcast and audio creator portfolio. You will be the analytical backbone of our ad sales team, turning listener data into revenue-driving stories and owning the measurement lifecycle from pre-campaign insights to post-campaign analyses.

You will work with top advertisers, manage vendor relationships for brand lift studies, and translate complex results into clear client-ready decks, helping

Qualifications

• 5+ years of experience in media research, digital ad effectiveness, or audio analytics.
• Deep understanding of the podcast landscape and metrics.
• Experience with brand lift and research vendors such as Veritonic, Arts AI and Nielsen.

Responsibilities

• Data-Driven storytelling: Utilize primary and syndicated research tools to uncover quantitative and qualitative insights that define our audience.
• Pitch Integration: Create insightful, narrative-driven presentations that arm internal sales teams, agencies, and clients with data that wins business.
• Ad-Hoc Intelligence: Fulfill rapid-turnaround requests leveraging audience metrics, consumer behavior, competitive spend, and podcast marketplace trends.
• End-to-End Studies: Lead custom advertising effectiveness and brand lift projects for top-tier accounts across automotive, CPG, tech, and entertainment.
• Vendor Management: Own the relationship with external measurement and attribution vendors to design methodologies, oversee sample collection, and review survey questionnaires.
• Insight Delivery: Translate raw campaign data into visually polished wrap-up decks, clearly interpreting the data and presenting findings directly to clients.
• ROI Verification: Deploy pixel- and IP-based attribution tools to track digital conversions, website traffic, and purchase behavior driven by podcast ads.
• Campaign Optimization: Analyze multi-touch attribution data mid-campaign to provide actionable recommendations that maximize advertiser ROAS.
• Internal Education: Serve as the subject matter expert, leading marketing and sales teams on how to leverage new attribution capabilities and insights.

Skills

Data storytelling

Communication skills

Self-starter

Startup mindset

Excel

PowerPoint

Tools

Magellan AI

Podsights/Spotify Ad Analytics

Podtrac

Triton Digital

MediaRadar

Job description

Red Seat Ventures is seeking a data-driven Sales Research & Ad Effectiveness Manager dedicated to our podcast and audio creator portfolio. You will be the analytical backbone of our ad sales team, turning listener data into revenue-driving stories and owning the measurement lifecycle from pre-campaign insights to post-campaign analyses.

You will work with top advertisers, manage vendor relationships for brand lift studies, and translate complex results into clear client-ready decks, helping