PMM Lead for AI-Driven New Product Success

Amazon Inc.; Seattle (WA); On-site; USD 143,000 - 193,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon is hiring a Lead Product Marketing Manager for New Product Success in Seattle. You will set the marketing strategy across a multi-product portfolio, shape annual plans, and drive GTM for launches.

You’ll also lead the PMM for New Product Accelerator, blending strategic leadership with hands-on execution to scale adoption and impact. You’ll align with Directors and VPs on investment, craft mainstage messaging for flagship events, and build scalable marketing systems that translate seller

Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience building scalable marketing mechanisms (launch playbooks, campaign frameworks, measurement templates)
• Experience using generative AI tools in marketing workflows, with willingness to learn effective prompting and evaluation practices

Responsibilities

• Set marketing strategy for New Product Success end to end across the full product portfolio
• Shape annual marketing plans with clear positioning, segments, and success metrics
• Lead partnerships inside and outside Amazon to extend reach and credibility with sellers
• Own the seller satisfaction signal and design a measurements framework
• Lead GTM strategy for Amazon Accelerate conference including messaging and speaker prep
• Own PMM for New Product Accelerator with positioning, messaging and full-funnel adoption
• Ensure feedback from campaigns and events reaches product teams as actionable input
• Create scalable launch planning and measurement processes across PMM
• Communicate impact to senior leadership tying awareness to business outcomes

Skills

Data-driven decision making

Marketing analytics

Cross-functional GTM

GTM strategy

AI in marketing

Storytelling/narrative crafting

Public speaking/presentation

Tools

Excel

Tableau

SQL

Job description

Amazon is hiring a Lead Product Marketing Manager for New Product Success in Seattle. You will set the marketing strategy across a multi-product portfolio, shape annual plans, and drive GTM for launches.

You’ll also lead the PMM for New Product Accelerator, blending strategic leadership with hands-on execution to scale adoption and impact. You’ll align with Directors and VPs on investment, craft mainstage messaging for flagship events, and build scalable marketing systems that translate seller