Player Services & Marketing Manager

Bally's Corporation; Chicago, Northern (IL, KY); Hybrid; USD 59,000 - 73,000; Full time

Benefits offered by this job

$7 Daily Employee Parking

Job summary

Bally's Corporation in Chicago, IL is seeking a Marketing professional to develop and execute compelling campaigns, support strategy and brand initiatives, and align marketing with product launches and guest needs. You will plan brand events, manage print, digital, and outdoor advertising, and contribute to a 1-5 year strategic marketing plan while aiming to increase casino revenue.

This role requires collaboration across departments, strong guest service focus, and hands-on involvement in

Qualifications

• Responsibilities relate to marketing, campaigns, events and revenue growth.
• No explicit educational or technical prerequisites listed.

Responsibilities

• Develops, maintains a Service Culture that ensures the delivery of Superior internal/external guest service by all team members.
• Support the development, strategy and execution of all marketing initiatives.
• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints.
• Brainstorming advertising and marketing ideas with senior management
• Work closely with advertising or sales team members to ensure marketing campaigns align with product launches and consumer needs.
• Plan and execute brand events or product launches as part of marketing campaigns.
• Assist in the development of a 1-5-year strategic marketing plan.
• Direct the creation and execution of print, electronic media, outdoor, direct mail, and web advertising.
• Development and implementation of strategies to increase casino revenue.
• Oversee the development and on-going implementation of casino website.
• Assist in the creation of special events, promotions, and casino giveaways.
• Writes promotion and special event rules and ensures implementation occurs as designed.
• Actively volunteer in service to the community.
• Ensure all guest problems and concerns are addressed by exceeding the guests' expectations for resolution.
• Maintain strong customer service skills.
• Maintain a complete understanding of the Player’s Club.
• Perform public address announcements as required.
• Ability to communicate with all departments.
• Ensures the department adheres to all regulatory, departmental and company policies and procedures.
• Knowledge of all promotions and events.
• All other duties as assigned.

Job description

Bally's Corporation in Chicago, IL is seeking a Marketing professional to develop and execute compelling campaigns, support strategy and brand initiatives, and align marketing with product launches and guest needs. You will plan brand events, manage print, digital, and outdoor advertising, and contribute to a 1-5 year strategic marketing plan while aiming to increase casino revenue.

This role requires collaboration across departments, strong guest service focus, and hands-on involvement in