Platform PMM Director: GTM Leader for AI & Data

Snowflake; Bellevue (WA); On-site; USD 228,000 - 299,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) retirement plan

Flexible spending account

Health savings account

12 paid holidays

Paid time off

Parental leave

Employee assistance program

Job summary

Snowflake seeks a seasoned Director of Product Marketing for Platform to own messaging, positioning, and GTM for Snowflake's data and AI platform. You will partner with Product Management, Engineering, Sales, and Field teams to drive awareness, pipeline, and adoption.

The role requires 12+ years in product marketing and at least 3 years leading a PMM team, with deep cloud and AI platform expertise. Travel up to 25% may be needed.

Qualifications

• 12+ years of experience in product marketing, with at least 3 years managing and developing a team of product marketers.
• Deep expertise in cloud infrastructure, data and AI platforms - with working knowledge of how technical buyers evaluate compute performance, data governance, and security posture.
• Proven ability to develop product narratives that resonate with both technical evaluators and executive buyers - from security architects and data engineers to CISOs and CTOs
• Track record of building and executing GTM programs that measurably influence pipeline, accelerate revenue, and drive product adoption
• Executive presence and communication skills: comfortable presenting to C-suite audiences, large field organizations, industry analysts, and press
• Demonstrated ability to influence cross-functional stakeholders at the Director level and above across product, engineering, sales, and marketing
• Analytical mindset: ability to interpret pipeline data, adoption signals, and market research to guide strategy and measure impact
• BS/BA required; MBA or advanced degree preferred

Responsibilities

• Own the platform narrative: define the overarching messaging and positioning framework that articulates Snowflake's differentiation as the most trusted, performant, and enterprise-grade data and AI platform.
• Drive go-to-market strategy for major platform launches and product milestones - from messaging architecture and launch tiers to sales enablement, analyst briefings, and public-facing content
• Partner with Product Management to influence roadmap priorities based on market signals, competitive dynamics, customer feedback, and pipeline trends
• Enable the field: create and deliver enablement programs, battle cards, objection-handling guides, and technical ROI materials that help sellers win on platform differentiation
• Establish and track key performance indicators for platform GTM programs, using data to continuously improve messaging effectiveness, pipeline influence, and adoption metrics
• Recruit, develop, and retain top PMM talent; set clear expectations, provide direct feedback, and foster a culture of craft, urgency, and high standards within the team

Skills

Cloud infrastructure

Data & AI platforms

Executive communication

GTM programs

Cross-functional influence

Analytical mindset

Education

BS/BA required; MBA or advanced degree preferred

Job description

Snowflake seeks a seasoned Director of Product Marketing for Platform to own messaging, positioning, and GTM for Snowflake's data and AI platform. You will partner with Product Management, Engineering, Sales, and Field teams to drive awareness, pipeline, and adoption.

The role requires 12+ years in product marketing and at least 3 years leading a PMM team, with deep cloud and AI platform expertise. Travel up to 25% may be needed.