Director, Product Marketing - Platform

Snowflake; Bellevue (WA); On-site; USD 228,000 - 299,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) retirement plan

Flexible spending account

Health savings account

12 paid holidays

Paid time off

Parental leave

Employee assistance program

Job summary

Snowflake seeks a seasoned Director of Product Marketing for Platform to own messaging, positioning, and GTM for Snowflake's data and AI platform. You will partner with Product Management, Engineering, Sales, and Field teams to drive awareness, pipeline, and adoption.

The role requires 12+ years in product marketing and at least 3 years leading a PMM team, with deep cloud and AI platform expertise. Travel up to 25% may be needed.

Qualifications

• 12+ years of experience in product marketing, with at least 3 years managing and developing a team of product marketers.
• Deep expertise in cloud infrastructure, data and AI platforms - with working knowledge of how technical buyers evaluate compute performance, data governance, and security posture.
• Proven ability to develop product narratives that resonate with both technical evaluators and executive buyers - from security architects and data engineers to CISOs and CTOs
• Track record of building and executing GTM programs that measurably influence pipeline, accelerate revenue, and drive product adoption
• Executive presence and communication skills: comfortable presenting to C-suite audiences, large field organizations, industry analysts, and press
• Demonstrated ability to influence cross-functional stakeholders at the Director level and above across product, engineering, sales, and marketing
• Analytical mindset: ability to interpret pipeline data, adoption signals, and market research to guide strategy and measure impact
• BS/BA required; MBA or advanced degree preferred

Responsibilities

• Own the platform narrative: define the overarching messaging and positioning framework that articulates Snowflake's differentiation as the most trusted, performant, and enterprise-grade data and AI platform.
• Drive go-to-market strategy for major platform launches and product milestones - from messaging architecture and launch tiers to sales enablement, analyst briefings, and public-facing content
• Partner with Product Management to influence roadmap priorities based on market signals, competitive dynamics, customer feedback, and pipeline trends
• Enable the field: create and deliver enablement programs, battle cards, objection-handling guides, and technical ROI materials that help sellers win on platform differentiation
• Establish and track key performance indicators for platform GTM programs, using data to continuously improve messaging effectiveness, pipeline influence, and adoption metrics
• Recruit, develop, and retain top PMM talent; set clear expectations, provide direct feedback, and foster a culture of craft, urgency, and high standards within the team

Skills

Cloud infrastructure

Data & AI platforms

Executive communication

GTM programs

Cross-functional influence

Analytical mindset

Education

BS/BA required; MBA or advanced degree preferred

Job description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don't just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset - who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

Snowflake is about empowering enterprises to achieve their full potential - and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology - and careers - to the next level.

Snowflake is growing fast and we're scaling our team to help enable and accelerate our growth. We're passionate about our people, our customers, our values and our culture! We're also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. And as a Snowflake employee, you will be accountable for supporting and enabling diversity and belonging.

Are you ready to define how the world thinks about data and AI? We're looking for a seasoned product marketing leader to own the go-to-market strategy for Snowflake's platform - the foundation of the AI Data Cloud. This is a high-visibility role spanning governance, security, compute and more where your work shapes how the world's largest enterprises evaluate, trust, and expand on Snowflake.

As the Director of Product Marketing for Platform, you will lead an established team of product marketers responsible for messaging, positioning, competitive strategy, and go-to-market execution across Snowflake's most foundational capabilities. You will partner closely with Product Management, Engineering, Sales, and Field teams to drive market awareness, pipeline, and adoption.

Location: This position is based in Menlo Park, CA or Bellevue, WA.

WHAT YOU'LL DO:

• Own the platform narrative: define the overarching messaging and positioning framework that articulates Snowflake's differentiation as the most trusted, performant, and enterprise-grade data and AI platform.
• Drive go-to-market strategy for major platform launches and product milestones - from messaging architecture and launch tiers to sales enablement, analyst briefings, and public-facing content
• Partner with Product Management to influence roadmap priorities based on market signals, competitive dynamics, customer feedback, and pipeline trends
• Enable the field: create and deliver enablement programs, battle cards, objection-handling guides, and technical ROI materials that help sellers win on platform differentiation
• Establish and track key performance indicators for platform GTM programs, using data to continuously improve messaging effectiveness, pipeline influence, and adoption metrics
• Recruit, develop, and retain top PMM talent; set clear expectations, provide direct feedback, and foster a culture of craft, urgency, and high standards within the team

OUR IDEAL CANDIDATE WILL HAVE:

• 12+ years of experience in product marketing, with at least 3 years managing and developing a team of product marketers
• Deep expertise in cloud infrastructure, data and AI platforms - with working knowledge of how technical buyers evaluate compute performance, data governance, and security posture
• Proven ability to develop product narratives that resonate with both technical evaluators and executive buyers - from security architects and data engineers to CISOs and CTOs
• Track record of building and executing GTM programs that measurably influence pipeline, accelerate revenue, and drive product adoption
• Executive presence and communication skills: comfortable presenting to C-suite audiences, large field organizations, industry analysts, and press
• Demonstrated ability to influence cross-functional stakeholders at the Director level and above across product, engineering, sales, and marketing
• Analytical mindset: ability to interpret pipeline data, adoption signals, and market research to guide strategy and measure impact
• BS/BA required; MBA or advanced degree preferred
• Willingness to travel up to 25% of time

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $228,000 - $299,200.
• Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

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