Director, Product Marketing - Platform

NetApp; San Jose (CA); Hybrid; USD 280,000 - 310,000; Full time

Benefits offered by this job

Health Insurance

401(k) Plan

PTO

RSUs / Stock options

Employee stock purchase plan

Job summary

NetApp in San Jose seeks a strategic leader to direct Platform Product Marketing, shaping the platform narrative and cross-portfolio messaging. You will license the go-to-market strategy, align with product, marketing, and sales teams, and mentor a Platform Product Marketing Team to drive growth and market leadership.

You will enable sales with compelling tools, deliver AI-informed content, and ensure consistent messaging across touchpoints while partnering with leadership to influence product

Qualifications

• 10+ years in marketing or product marketing in tech environments.
• 5+ years of people leadership experience.
• Experience launching enterprise-scale platform products.
• Data-driven decision-making with AI-enabled marketing is a plus.

Responsibilities

• Lead and mentor the Platform Product Marketing Team.
• Develop a unified platform narrative and cross-portfolio messaging.
• Enable sales with high-impact tools and materials.
• Drive go-to-market plans for major platform releases.
• Collaborate across product, engineering, corporate marketing, sales and partners.

Skills

Marketing leadership

Strategic marketing

Cross-functional collaboration

Storytelling

Education

Bachelor's degree in Marketing, Business, or related field

MBA (preferred)

Job description

Job Summary

Are you ready to lead and inspire a high-performing Product Marketing Team? At NetApp, we are in an exciting phase of expanding our top-tier Product Marketing function, and we are looking for a strategic, hands-on leader to drive Product Marketing for our integrated data management Platform.

As the Director of Platform Product Marketing, you will play a crucial role in executing the strategy and narrative for the NetApp portfolio. You will be a key player in driving the cross-portfolio messaging that solidifies our Platform story. This pivotal role requires a leader who can seamlessly collaborate with product management, corporate marketing, sales, and senior stakeholders to drive growth and achieve market leadership for the NetApp Platform, in alignment with the broader company technology strategy.

Your mission will be to lead and mentor a talented Platform Product Marketing Team, craft a compelling and unified platform narrative, and be a strategic partner to the marketing leadership team. You will enable our sales teams with high-impact tools and materials, leverage market insights to inform product roadmaps, and ensure cross-functional alignment to deliver consistent messaging and execution across all touchpoints.

Key Responsibilities

• Platform Strategy & Execution: Drive and execute comprehensive, data- and AI-informed platform marketing strategies. Articulate the platform's core value proposition, messaging, and go-to-market plans that unify the NetApp portfolio and resonate with target buyers.
• Lead and Develop the Product Marketing Team: Manage, mentor, and develop the existing team, ensuring they have the skills and tools needed to support a platform-oriented go-to-market model.
• AI-Driven Product Marketing: Leverage AI and advanced tooling to scale product marketing impact, including accelerating content creation, improving signal from market and customer insights, and increasing the speed, quality, and consistency of sales enablement and go-to-market execution.
• Sales Enablement: Partner with the sales organization to create high-impact sales tools, training, and customer-facing materials that clearly articulate the value of the NetApp platform. Collaborate with product teams to feed market needs and customer pain points back into roadmaps.
• Cross-Functional Alignment: Ensure consistent platform messaging and execution across all touchpoints by driving close alignment between product, marketing, and sales teams.
• Go-to-Market Execution: Manage the development and rollout of go-to-market plans for major platform releases and key cross-functional company moments, ensuring a unified and impactful launch.
• Performance Tracking: Monitor key performance indicators (KPIs) for platform marketing efforts and track the effectiveness of launches and marketing campaigns to demonstrate business impact.
• Inclusive Environment: Champion and cultivate a diverse and inclusive work environment where all team members can collaborate effectively and achieve organizational goals.

Key Qualifications And Requirements

• 10+ years of experience in marketing or product marketing, with a proven track record in a technically oriented business driving marketing functions in large-scale technology companies.
• 5+ years of people leadership experience
• Demonstrated success in marketing enterprise-scale platform, IaaS/PaaS/SaaS products and driving market share growth.
• Strong business acumen and experience with data-driven decision-making across pricing, marketing, and sales. Experience leveraging AI or advanced tooling to improve marketing effectiveness is highly desired.
• Proven success in leading cross-functional teams to execute product launches and grow complex platform products in a competitive market.
• Strong ability to work cross-functionally and foster a culture of collaboration across product, engineering, corporate marketing, sales, and partner teams.
• Exceptional storyteller with the ability to distill a complex portfolio of technologies into a clear, concise, and engaging platform narrative.
• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus. (Equivalent additional experience may be considered in place of a degree)

Compensation

The target salary range for this position is $280,000-310,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.

Equal Opportunity Employer

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

Why You’ll Thrive at NetApp

At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.

NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Our culture

We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.

If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one.

Submitting an Application

To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.

AI Disclosure

For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.