Platform Commercialization Leader — Growth & Strategy

Synchrony; Stamford (CT); Hybrid; USD 150,000 - 250,000; Full time

Job summary

Synchrony seeks a VP, Platform Commercialization Leader to shape the platform's growth strategy and translate capabilities into market opportunities in a collaborative, multi-hub environment. You will partner with Growth and other functions to define ideal client profiles, use cases, and prioritization across industries.

You will lead a team to develop playbooks, roadmaps, and executive materials, while driving adoption and market readiness for commercialization initiatives.

Qualifications

• Bachelor's degree in business, marketing, strategy, finance, economics, or related field.
• 10+ years in commercial strategy, growth, product commercialization, GTM, or marketing.
• Experience leading complex cross-functional initiatives and influencing senior stakeholders.
• People leadership experience with a track record of developing strategic talent.
• Client relationship management with experience selling complex ideas or programs.

Responsibilities

• Collaborate to develop and maintain platform’s multi-year commercial strategy, including growth priorities and required capabilities.
• Partner with Growth to develop ideal client profiles, archetypes, buying signals, priority use cases, and qualification criteria.
• Create client- and industry-level commercialization strategies defining focus, products, value props, and sequencing.
• Assess market, competitive, client, and portfolio insights to identify whitespace opportunities and adoption barriers.
• Translate strategy into a prioritized roadmap for product adoption, marketing enablement, and measurement.
• Lead cross-functional planning with Platform, Product, Growth, Sales, Industry leaders, Marketing, Finance, and Analytics to align priorities.
• Set direction and priorities for the Product and Marketing Strategists; coach the team.
• Develop business cases and executive recommendations for commercialization investments.
• Create governance and operating rhythms to review performance and adapt strategy.
• Serve as senior strategic advisor to platform leadership on growth opportunities and portfolio tradeoffs.
• Collaborate with client teams to lead client-facing presentations.
• Influence and guide commercialization enablement materials and market messaging.
• Perform other duties and/or special projects as assigned.

Skills

Cross-functional leadership

Executive communication

Growth strategy

Client relationships

Education

Bachelor's degree

Job description

Synchrony seeks a VP, Platform Commercialization Leader to shape the platform's growth strategy and translate capabilities into market opportunities in a collaborative, multi-hub environment. You will partner with Growth and other functions to define ideal client profiles, use cases, and prioritization across industries.

You will lead a team to develop playbooks, roadmaps, and executive materials, while driving adoption and market readiness for commercialization initiatives.