Platform Commercialization & Growth Strategist

Synchrony; Stamford, Northern (CT, KY); Hybrid; USD 150,000 - 250,000; Full time

Job summary

Synchrony seeks a VP, Platform Commercialization Leader to drive the Diversified & Value and Lifestyle platform's commercial strategy, translating market dynamics and enterprise priorities into a growth plan. You will define ideal client profiles and priority use cases, coordinating with Growth and leading cross‑functional teams to align products with market needs.

The role oversees go‑to‑market readiness, messaging, and client enablement, partnering with Platform, Product, Growth, Sales,

Qualifications

• Bachelor's degree in business, marketing, strategy, finance, economics, or a related field.
• 10+ years of experience in commercial strategy, growth strategy, product commercialization, management consulting, go-to-market, or consumer marketing.
• Experience leading complex, cross-functional initiatives and influencing senior stakeholders.
• People leadership experience with a track record of developing high-performing strategic talent.
• Client relationship management, with experience selling in complex ideas or programs.

Responsibilities

• Develop and maintain the platform’s multi-year commercial strategy with growth priorities and required capabilities.
• Partner with Growth to refine ideal client profiles, archetypes, buying signals, priority use cases, and qualification criteria.
• Create client- and industry-level commercialization strategies for focus areas, product sequencing, and positioning.
• Assess market, competitive, client, and portfolio insights to identify whitespace opportunities and adoption barriers.
• Translate strategy into a prioritized roadmap for product adoption, marketing enablement, sales activation, and measurement.
• Lead cross-functional planning across Platform, Product, Growth, Sales, Marketing, Finance, and Analytics.
• Set direction and priorities for the Product Strategist and Marketing Strategist; coach the team.
• Develop business cases and executive recommendations for commercialization investments and go-to-market changes.
• Create governance rhythms to review commercial performance and adjust strategy based on feedback.
• Serve as a senior strategic advisor to platform leadership on growth opportunities and portfolio tradeoffs.
• Collaborate with client teams to lead client-facing presentations and influence messaging.

Skills

Commercial strategy

Cross-functional leadership

Executive communication

Client relationship management

Education

Bachelor's degree in business, marketing, strategy, finance, economics, or related field

High school diploma/GED with 15 years experience

Job description

Synchrony seeks a VP, Platform Commercialization Leader to drive the Diversified & Value and Lifestyle platform's commercial strategy, translating market dynamics and enterprise priorities into a growth plan. You will define ideal client profiles and priority use cases, coordinating with Growth and leading cross‑functional teams to align products with market needs.

The role oversees go‑to‑market readiness, messaging, and client enablement, partnering with Platform, Product, Growth, Sales,