Platform Commercialization & Growth Leader

Synchrony Financial; United States; Hybrid; USD 150,000 - 250,000; Full time

Job summary

Synchrony Financial seeks a VP to lead Platform Commercialization, translating platform capabilities and market needs into a focused growth plan. You will define client profiles, priority use cases, and go-to-market approaches in coordination with growth, product, and marketing teams to drive adoption and revenue across key industries.

You will guide a cross-functional team, develop compelling business cases, and establish governance to regularly review performance and adjust strategy, ensuring

Qualifications

• Bachelor's degree in business, marketing, strategy, finance, economics, or a related field.
• 10+ years of progressive experience in commercial strategy, growth strategy, product commercialization, or go-to-market roles.
• Experience leading complex, cross-functional initiatives and influencing senior stakeholders.

Responsibilities

• Develop and maintain a multi-year commercialization strategy and growth priorities.
• Define ideal client profiles, archetypes, and priority use cases for platform products.
• Create industry-level commercialization playbooks and prioritise product sequencing.
• Translate insights into a prioritized roadmap for product adoption and marketing enablement.
• Lead cross-functional planning with Platform, Product, Growth, Sales, Marketing and Analytics.
• Coach the Product Strategist and Marketing Strategist and align their work to commercial objectives.
• Develop business cases for investments and go-to-market changes with executive recommendations.
• Establish governance rhythms for review and adjustment based on market feedback.

Skills

Strategic leadership

Cross-functional leadership

Client relationship management

Go-to-market

Executive communication

Education

Bachelor's degree in business, marketing, strategy, finance, economics, or a related field

Job description

Synchrony Financial seeks a VP to lead Platform Commercialization, translating platform capabilities and market needs into a focused growth plan. You will define client profiles, priority use cases, and go-to-market approaches in coordination with growth, product, and marketing teams to drive adoption and revenue across key industries.

You will guide a cross-functional team, develop compelling business cases, and establish governance to regularly review performance and adjust strategy, ensuring