Plano CRM Ops: SQL & QA Specialist Omni-Channel

Upbound Group Inc.; Plano (TX); On-site; USD 85,000 - 110,000; Full time

Job summary

Upbound Group, Inc. in Plano, TX seeks a CRM Operations‑SQL & QA Specialist to lead omni‑channel campaigns and data‑driven customer engagement. You will manage email, SMS, push, and direct mail campaigns, build audiences from first‑party data, and ensure accurate deployment with rigorous QA.

The role emphasizes data governance, deliverability, and cross‑functional collaboration with Product, Data Services, and Legal to optimize engagement, conversion, and retention across channels.

Qualifications

• 4–5+ years hands‑on lifecycle/CRM/email experience in Digital Advertising and/or Marketing in a fast‑paced environment.
• Proficiency with ESP/CRM platforms (Zeta, Salesforce Marketing Cloud, HubSpot) including dynamic content and personalization.
• Strong SQL skills for audience creation, data validation, QA, and targeting.
• Deliverability and compliance knowledge (SPF/DKIM/DMARC; CAN‑SPAM, GDPR/CCPA; TCPA/10DLC).
• Meticulous attention to detail and strong brand stewardship from build to deployment.
• Excellent communication and cross‑functional collaboration abilities; able to manage multiple priorities.
• This role is in‑office (Monday–Friday) in Plano, TX.

Responsibilities

• Configure, execute, and maintain omni‑channel journeys across email, SMS, push, and direct mail using CDP‑driven rules.
• Build and validate campaign audiences based on business rules and first‑party data.
• Support data governance and responsible use of customer information.
• Prepare audience files, verify rules, and coordinate data transfers between platforms.
• Validate campaign configuration, audience logic, and deployment setup against requirements.
• Configure and support personalized messaging with templating and real‑time data; QA automations.
• Ensure campaigns deploy accurately and on time; communicate root causes when needed.
• Manage list hygiene, suppressions, opt‑outs; ensure SPF/DKIM/DMARC and CAN‑SPAM compliance.

Skills

CRM operations

SQL for marketing

Campaign QA

Attention to detail

Cross-functional collaboration

Communication

Education

Bachelor’s Degree

Tools

Zeta Marketing Platform

Salesforce Marketing Cloud

HubSpot

Job description

Upbound Group, Inc. in Plano, TX seeks a CRM Operations‑SQL & QA Specialist to lead omni‑channel campaigns and data‑driven customer engagement. You will manage email, SMS, push, and direct mail campaigns, build audiences from first‑party data, and ensure accurate deployment with rigorous QA.

The role emphasizes data governance, deliverability, and cross‑functional collaboration with Product, Data Services, and Legal to optimize engagement, conversion, and retention across channels.