Plano-Based CRM Email Designer & Developer

Upbound Group Inc.; Plano, Northern (TX, KY); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Upbound Group, Inc. in Plano, TX seeks a CRM HTML Designer/Developer to craft end‑to‑end retention messaging.

You will code responsive, on‑brand emails and design personalized journeys that lift opens, clicks, and conversions. You’ll combine bulletproof HTML/CSS, dynamic content scripting, and modular design with a keen eye for UI/UX to optimize performance across 50+ clients and devices, including Outlook and Gmail.

Qualifications

• 3–5+ years coding responsive, table‑based HTML/CSS for email with cross‑client QA and brand stewardship.
• Deep familiarity with email constraints (inline CSS, limited/unsupported properties, Outlook quirks) and fluid‑hybrid/mobile‑first methods.
• ESP proficiency: hands‑on campaign setup in platforms such as Zeta, Salesforce Marketing Cloud, Braze, Iterable, Klaviyo, Mailchimp, or HubSpot.
• Dynamic content scripting (AMPscript, Liquid; Velocity a plus) and QA discipline (Litmus/Email on Acid).
• Collaboration & project management skills in a fast‑paced environment handling multiple projects.

Responsibilities

• Develop and deploy high‑quality, responsive email campaigns that render across 50+ clients and devices (desktop, mobile, webmail).
• Design & hand‑code table‑based, inline‑styled HTML/CSS emails; use mobile‑first, fluid‑hybrid techniques and media queries.
• Test & QA at scale using Litmus; validate links, tracking, image weights, and fallbacks; partner with broader team on cross QC.
• Personalize at scale with dynamic content and scripting (Liquid in Zeta Marketing Platform); set up automations and lifecycle content.
• Visual Communication & UI/UX: translate briefs into intuitive, high‑converting, on‑brand visual hierarchies with clear CTA.
• Design Tool Mastery: proficiency in Figma, Adobe Suite to create pixel‑perfect mockups before coding.
• Collaborate across departments (product, personalization, legal, developers, CX, data science).
• Maintain a modular design system (master templates, reusable components) to ensure brand consistency.
• Monitor performance & experiment with A/B tests; inform iterations and cross‑channel orchestration (email/SMS/push).
• Use AI/GPT to draft copy for SMS, push notifications and email, including subject lines/pre-headers.

Skills

HTML email coding

Cross-client QA

ESP platforms

Dynamic content scripting

Litmus testing

Collaboration

Figma / Adobe CS

Mobile-first design

Modular design system

Tools

Litmus / Email testing tools

Job description

Upbound Group, Inc. in Plano, TX seeks a CRM HTML Designer/Developer to craft end‑to‑end retention messaging.

You will code responsive, on‑brand emails and design personalized journeys that lift opens, clicks, and conversions. You’ll combine bulletproof HTML/CSS, dynamic content scripting, and modular design with a keen eye for UI/UX to optimize performance across 50+ clients and devices, including Outlook and Gmail.