Planner, Performance Marketing

Horizon Media Inc.; Los Angeles (CA); On-site; USD 66,300 - 85,000; Full time

Benefits offered by this job

Health, life, and disability insurance

Retirement savings plan

Unlimited paid time off

Mental health and wellness resources

Pet insurance

Childcare resources

Job summary

Horizon Media Inc. is seeking a Media Planner for Digital Performance Media to oversee daily logistics of performance media campaigns. The role involves strategy execution, campaign management, and reporting while collaborating across various channels.

The ideal candidate possesses strong time management skills and has at least 1 year of experience in digital media, ideally within performance contexts. A comprehensive benefits package including health insurance and unlimited paid time off is provided.

Qualifications

• 1+ years of digital media experience with a performance media background.
• Detail oriented with commitment to follow-through.
• Strong team player, willing to roll up sleeves.

Responsibilities

• Own day-to-day logistics in planning and implementing media campaigns.
• Monitor and report weekly on biddable and direct channel performance.
• Collaborate with stakeholders on performance goals and pacing.

Skills

Time management

Organizational skills

Data analysis

Problem-solving

Team collaboration

Tools

Excel

PowerPoint

Digital Media Management Platforms

Job description

Company Overview

Horizon Media is a marketing and advertising firm founded in 1989. Headquartered in New York City with offices in Los Angeles and Toronto, we specialize in performance media across search, programmatic, social, affiliate, and app marketing.

Job Summary

The Media Planner, Digital Performance Media will own the day-to-day logistics in planning, implementing, and maintaining performance media campaigns. The planner will manage strategy, execution, reporting, and relationships across search, programmatic, social, affiliate, and app channels.

Key Responsibilities

Strategy (30%)

• Review performance media activation recommendations and contribute to a holistic performance-focused media plan.
• Recommend investment of client media dollars across channels.
• Provide reporting insights and recommendations based on performance data tied to client business goals.
• Maintain accuracy of insertion orders and plan details, confirming delivery and protocol.
• Collaborate with assistant planners, senior planners, and supervisors for strategy and plan development.
• Use Horizon planning, evaluation, and buying tools for analysis, competitive landscape, target digital consumption support, and reporting.
• Participate in team brainstorms for plan development.
• Monitor trends, tools, and opportunities in biddable environments, applying knowledge with performance teams.
• Create and present media-specific documents such as plans, objectives, strategy decks, and related functions.

Campaign Management & Execution (10%)

• Oversee trafficking and site tagging, ensuring sites are enabled and functioning correctly.
• Issue specs documents and ensure all materials are received from creative agency/channel teams.
• Document post-launch information such as screenshots, links, and placement information for proof of placement.
• Advise on post-campaign reconciliation and billing.

Reporting & Analysis (40%)

• Monitor and report weekly on biddable and direct channel performance, communicating optimization opportunities and challenges.
• Parse large datasets to provide critical analysis, conclusions, and actionable implications.
• Collaborate with channel and analytics teams to aggregate data and standardize across accounts.
• Provide data for dashboards/Excel trackers, ensuring accuracy and validity.

Relationship Management (20%)

• Collaborate with Senior Planner or Supervisor to identify problems and recommend solutions.
• Keep stakeholders updated on status and timing of deliverables.
• Maintain relationships with key external partners and vendors to ensure execution timelines.
• Manage communication about performance goals and pacing.
• Engage with other Horizon departments like Business Solutions, Traffic, and Operations.
• Apply knowledge of client business and industry to enhance relationships.

Qualifications

• Independent worker with strong time management and organizational skills.
• Flexible and able to juggle multiple projects across a portfolio of accounts.
• Self-starter, proactive, capable of independent problem solving and creative solutions.
• Data-powered strategist with both left- and right-brain thinking.
• Detail oriented with commitment to follow-through.
• Strong team player, willing to roll up sleeves.
• Advocate for positive change in Diversity, Equity, & Inclusion.

Preferred Skills & Experience

• 1+ years of digital media experience with a performance media background.
• Basic knowledge of advanced analytics and performance media.
• Experience with Digital Media Management Platforms (e.g., Prisma).
• Familiarity with marketing principles, analytics, and concepts.
• Basic knowledge of end-to-end campaign execution.
• Skilled in Excel and PowerPoint, able to discuss their application to media planning.
• Experience with third-party ad servers.
• Familiarity with biddable channels and partner direct.

Salary & Benefits

Salary Range: 66,300.00 - 85,000.00 (actual base salary may vary).

Benefits include health, life, and disability insurance; retirement savings plan; company-paid holidays; unlimited paid time off; mental health and wellness resources; pet insurance; childcare resources; identity theft insurance; fertility assistance programs; and fitness reimbursement.

Equal Opportunity Employment

Horizon Media is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.