Planner, Performance Marketing

Horizon Media; Los Angeles (CA); On-site; USD 66,300 - 85,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plans

Unlimited paid time off

Fitness reimbursement

Job summary

Horizon Media, located in Los Angeles, is seeking a Media Planner specializing in Digital Performance Media. This role involves managing the logistics of Performance Media campaigns, collaborating with teams, and driving innovation through data analysis.

The ideal candidate has 1+ years of digital media experience and strong analytical skills. The position offers a competitive salary ranging from $66,300 to $85,000, as well as a variety of employee benefits including health insurance and retirement savings plans.

Qualifications

• 1+ years of experience in digital media.
• Basic knowledge of advanced analytics and performance media.
• Skilled in Excel and PowerPoint.

Responsibilities

• Own the logistics of Performance Media campaigns.
• Collaborate with teams to develop media strategies.
• Monitor and report on channel performance.

Skills

Digital media experience

Performance media background

Analytical skills

Organizational skills

Education

Bachelor's degree in relevant field

Tools

Digital Media Management Platforms

Excel

PowerPoint

Job description

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value you and believe that your authentic voice and unique perspective allows us to create a more rewarding culture and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Job Summary

The Media Planner, Digital Performance Media will own the day‑to‑day logistics in the planning, implementing, and maintaining of Performance Media campaigns, with knowledge expanding across strategy planning of search, programmatic, social, affiliate, and app marketing through a performance lens. Ultimately, this role drives innovation at the campaign level and cultivates key partnerships to deliver the best digital media opportunities to the client. This individual will work closely with Performance Media Activation teams, including the Analytics teams across PM and Horizon general market. The planner should have the ability to synthesize performance data, apply learnings to media plans, and contribute to creating a performance‑focused media strategy while owning elements of planning, strategy, and collaborating with other internal channel stakeholders.

What You’ll Do

Strategy – 30%

• Review Performance Media activation recommendations and contribute to creating a holistic performance‑focused media plan
• Contribute to recommendations on where to invest client media dollars across the performance media channels
• Provide reporting insights and create recommendations from reporting data that tie back to client business goals
• Maintain accuracy of insertion orders within internal systems tool to reserve advertising space and ensure proper protocol
• Collaborate with assistant planners, senior planners, and supervisors for strategy and plan development
• Employ Horizon suite of planning, evaluation and buying tools for competitive analysis, target digital consumption support, plan development and reporting
• Participate in team brainstorms to kick off plan and consideration set development
• Monitor trends, tools, opportunities and applications in biddable environments and appropriately apply that knowledge in conjunction with performance teams
• Create and present media‑specific documents such as media plans, objectives and strategies decks, and other related functions

Campaign Management & Execution – 10%

• Oversee trafficking and site tagging, ensure sites are enabled and functioning properly, QA’ing all pixels
• Issue specs documents and ensure all materials are received from creative agency/channel teams
• Oversee creation of campaign post‑launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
• Advise on post‑campaign reconciliation and billing

Reporting & Analysis – 40%

• Monitor and report weekly on biddable and direct channel performance, providing an active voice communicating optimization opportunities and challenges
• Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
• Collaborate with channel teams, including analytics teams to aggregate data and ensure standardization across portfolio of accounts
• Provide data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown

Relationship Management – 20%

• Collaborate with Senior Planner or Supervisor to identify problems and recommend solutions
• Keep Senior Planner and Supervisor updated on the status and timing of deliverables
• Maintain relationships with key external partners and vendors to ensure execution timelines
• Manage communication about performance goals and pacing
• Engage and effectively interact with other Horizon departments, i.e. Business Solutions, Traffic, Operations
• Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships

Who You Are

• An independent worker with strong time management and organizational skills
• Nimble and flexible to succeed in a fast‑paced environment with ability to juggle multiple projects across a portfolio of accounts
• Self‑starter, proactive and capable of independent problem solving with foresight and the ability to develop creative solutions
• A left and right brain thinker – a data powered strategist
• Detail oriented with commitment to follow through
• A strong team player, willing to roll up your sleeves
• An advocate for positive change in Diversity, Equity & Inclusion

Preferred Skills & Experience

• 1+ years previous digital media experience with a performance media background
• Basic knowledge of advanced analytics and performance media
• Experience with Digital Media Management Platforms (i.e. Prisma)
• Familiarity with marketing principles, analytics and concepts
• Basic knowledge of end to end campaign execution
• Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
• Experience with third party ad servers
• Familiarity with biddable channels and partner direct

Certificates, Licenses and Registrations

N/A

Physical Activity and Work Environment

N/A

Salary Range

$66,300.00 - $85,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency‑based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. However, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.