Planner, Paid Social

Horizon Media Inc.; New York (NY); On-site; USD 66,300 - 85,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plans

Unlimited paid time off

Life and disability insurance

Mental health resources

Fertility assistance programs

Fitness reimbursement

Job summary

Horizon Media in New York is seeking a proactive Campaign Manager to join our team. You will develop, execute and monitor paid social campaigns across Facebook and Instagram, collaborating with Analytics, Digital and Client teams to optimize performance.

This role emphasizes reporting, proposal development, and relationship building with internal clients. You’ll manage timelines, budget inputs and data–driven insights while staying current on paid social trends.

Qualifications

• 1+ years of paid social media experience.
• Experience buying ads on Facebook and Instagram.
• Proficiency with Excel and PowerPoint.
• Exposure to advanced targeting/retargeting in social.
• Comfort owning and managing budget/investment levels in social.

Responsibilities

• Campaign Management/Execution: develop, implement and monitor paid social efforts across platforms.
• Reporting: generate insights and client roster performance updates.
• Social Media Planning: assist in proposals, media plans and RFPs.
• Relationship Development: maintain cross‑team communication with internal client teams.
• Learning & Development: participate in internal and external training opportunities.

Skills

Paid social

Facebook ads

Instagram ads

Budget management

Excel

PowerPoint

Targeting/retargeting

Tools

Excel

PowerPoint

Job description

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

What You’ll Do

Campaign Management/Execution (25%)

Continue developing mastery and proficiency in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting. Support in measurement planning and pixel generation and third‑party ad tracking needs with manager direction. Create and QC tracking functionality and creative units. Create campaign post‑launch information. Generate insertion orders and ensure accuracy. Support the setup of client Paid Social campaigns and posts. Take ownership of completing and monitoring internal team and client‑facing financial tracking documents.

Reporting (25%)

Monitor pacing and optimizations of active social campaigns across client roster daily. Generate high‑level performance insights and recommendations. Own client roster reporting on campaign performance and proactively communicate any issues to internal team and managers. Assist with reporting and data collection outside of client roster as needed.

Social Media Planning (20%)

Support development of proposals for paid social media campaigns. Learn to create and present media‑specific documents such as RFPs, media plans, objectives and strategies decks. Analyze proposals and partner negotiations. Monitor new & emerging opportunities and applications in paid social media environments. Assist with maintaining vendor meeting communication and updating status documents and team deliverables calendars.

Relationship Development (15%)

Own and maintain active communication with internal client roster teams to manage timelines and cross‑collaborative meetings. Build relationships with other internal teams such as Analytics, Digital, etc. Participate in larger team projects under supervisor oversight.

Learning & Development (15%)

Attend agency learning sessions and vendor meetings. Participate in internal and external learning and development opportunities such as Facebook Blueprint, Twitter Flight School.

Who You Are

• A strong, effective communicator.
• A problem solver with the ability to develop creative solutions.
• Detail oriented with strong organizational skills.
• An effective time manager, comfortable working with multiple timelines and deliverables.
• Comfortable working within large sets of data and numbers.
• A helpful team player with business maturity in a professional setting, willing to roll up your sleeves.
• Takes pride in ownership of work and demonstrates accountability.
• able to thrive in an agile, fast‑paced environment and seek out feedback proactively.
• Results and solutions oriented; consistently motivated, proactive, and resourceful.
• Interested in the media landscape, specifically paid social, with a desire to innovate and keep up with trends.
• A supporter of and advocate for diversity, equity and inclusion.

Preferred Skills & Experience

• 1+ years of previous paid social media experience.
• Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred.
• Proficiency working within Microsoft Excel and PowerPoint.
• Exposure to advanced targeting/retargeting tactics in social.
• Comfort owning and managing budget/investment levels in social media.

Certificates, Licenses and Registrations

This role does not require certificates, licenses or registrations.

Physical Activity and Work Environment

This role does not require any physical activity.

Salary Range

$66,300.00 - $85,000.00 (base salary may vary).

Benefits

We provide a competitive total rewards package including a discretionary bonus and a variety of benefits such as health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays, unlimited paid time off, mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Equal Opportunity Statement

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.