Pincipal Integrated Marketing Specialist

USA-MiniMed Distribution Corp. 1018; Los Angeles (CA); On-site; USD 121,000 - 205,000; Full time

Job summary

MiniMed is seeking a Principal Integrated Marketing Specialist to lead HCP-focused marketing strategies that drive provider engagement and accelerate therapy adoption. You will shape integrated campaigns, collaborate with clinical, sales, and advocacy teams, and support commercial growth in diabetes care.

You'll build multi-channel programs, manage promotional content, and translate market insights into revenue-driving plans, with a focus on lifecycle marketing and cross-functional leadership.

Qualifications

• Bachelor’s degree with 7+ years of marketing and/or strategy experience or advanced degree with 5+ years of marketing/strategy experience.
• MBA or advanced degree is a plus for leadership and strategic responsibilities.

Responsibilities

• Develop and execute HCP marketing strategies to drive awareness, adoption, and utilization of MiniMed therapies.
• Create and manage HCP-facing materials across print, digital, email, web, social, and sales enablement channels.
• Collaborate with clinical, medical education, sales, and reimbursement teams to support commercial objectives and therapy adoption.

Skills

HCP marketing

Stakeholder management

Marketing strategy

Cross-channel marketing

Education

Bachelor's degree in marketing or related field

Advanced degree (MBA) preferred

Tools

CRM

Marketing automation

Digital analytics

Job description

About the Role

As a Principal Integrated Marketing Specialist, you will shape and execute HCP-focused marketing strategies that drive provider engagement, accelerate therapy adoption, support commercial growth objectives, and strengthen MiniMed's leadership position in diabetes care. Through integrated marketing campaigns, stakeholder engagement, advocacy partnerships, and field marketing programs, you will help healthcare professionals deliver optimal patient outcomes while contributing to revenue growth, market share expansion, and customer acquisition.

Responsibilities

Responsibilities may include the following and other duties may be assigned.

• Develop and execute healthcare professional (HCP) marketing strategies that drive awareness, consideration, adoption, and utilization of MiniMed therapies and technologies
• Create and manage HCP-facing materials and campaigns across print, digital, email, web, social media, and sales enablement channels
• Partner with clinical, medical education, sales, and reimbursement teams to develop customer‑centric programs that support commercial objectives and therapy adoption
• Lead the development of promotional and non‑promotional content for HCP audiences, ensuring compliance with regulatory and legal requirements
• Support product launches and lifecycle marketing initiatives by creating integrated HCP engagement plans that accelerate market penetration and customer acquisition
• Collaborate with field sales and clinical teams to identify market opportunities, address barriers to adoption, and optimize customer experiences throughout the HCP journey
• Develop tools, resources, and communications that support advocacy‑building efforts with key opinion leaders (KOLs), professional societies, and patient advocacy organizations
• Manage HCP-focused digital marketing programs, including website content, email nurture campaigns, webinars, virtual events, social media initiatives, and marketing automation
• Support strategic partnerships with healthcare organizations, professional associations, and advocacy groups to expand brand presence and strengthen customer relationships
• Drive demand generation initiatives that contribute to new patient starts, prescribing growth, and market share expansion
• Translate customer insights, market research, and competitive intelligence into actionable marketing strategies that support revenue growth and commercial performance

Must Have Minimum Qualifications

• Bachelor’s degree with 7+ years of marketing and or strategy experience OR Advanced degree with 5+ years of marketing and or strategy experience

Nice to Have Qualifications

• Masters in Business Administration (MBA) or Masters in Finance
• Exceptional leadership, communication, and stakeholder management skills
• Ability to manage multiple tasks and prioritize effectively in a fast‑paced environment
• Experience in the medical device, healthcare, or life sciences industry
• Proficiency creating and delivering executive‑level presentations
• Proven ability to influence and partner effectively across functions, geographies, and levels in a highly matrixed, cross functional environment
• Familiarity with market research, competitive intelligence, and business case development for organic and inorganic growth opportunities
• Experience developing HCP marketing campaigns for medical device, diabetes, digital health, pharmaceutical, or healthcare technology products
• Demonstrated success supporting commercial growth objectives, product launches, therapy adoption, and market share expansion
• Knowledge of healthcare professional engagement strategies, omnichannel customer journeys, and demand generation best practices
• Experience working with advocacy organizations, professional medical associations, and key opinion leaders
• Familiarity with CRM, marketing automation, digital analytics, and lead management platforms
• Strong understanding of healthcare reimbursement, patient access pathways, and prescribing workflows

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co‑workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation

MiniMed offers a competitive salary and flexible benefits package. At MiniMed, we put people first. A commitment to our employees lives at the core of our values: We recognize their contributions. They share in the success they help create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every stage of your career and life. Salary ranges for U.S (excl. PR) locations (USD):$109,000.00-$185,000.00 For roles located in California, Seattle WA, Washington DC, Boston MA, and New York City, the salary range is $121,000.00 - $205,000 USD. Actual compensation may vary based on factors including experience, education, certifications, skills, market conditions, internal equity, and geographic location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others). At MiniMed, we are committed to supporting the well‑being and financial security of our employees. Regular employees working 20 or more hours per week are eligible for a robust benefits package, including health, dental, and vision insurance, as well as access to a Health Savings Account, Healthcare Flexible Spending Account, life insurance, long‑term disability leave, and a dependent daycare spending account. In addition, all regular employees enjoy incentive plans, a 401(k) plan with company match, short‑term disability coverage, paid time off and holidays, participation in our Employee Stock Purchase Plan, and access to our Employee Assistance Program. Eligible employees may also benefit from our Non‑qualified Retirement Plan Supplement and Capital Accumulation Plan, subject to IRS minimum earnings requirements. Please note that “regular employees” refers to those who are not temporary staff, such as interns, and some benefits may not apply to employees in Puerto Rico. For further details about our comprehensive benefits, we encourage you to visit the link below.

MiniMed Benefits Overview

MiniMed is a full‑stack insulin delivery company dedicated to supporting people living with diabetes through every step of their journey — when and how they need it. For more than 40 years, we’ve been committed to redefining what’s possible: intelligent dosing systems designed for real life, predictive insights that stay a step ahead, and always‑on support when it’s needed most. At the heart of everything we do is a simple Mission: to make every day a better day for people with diabetes. Learn more about our business, and our mission here. It is the policy of MiniMed to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, familial status, membership or activity in a local human rights commission, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, MiniMed will provide reasonable accommodations for qualified individuals with disabilities. If you are applying to perform work for MiniMed in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which MiniMed reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. MiniMed will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Equal Employment Opportunity

MiniMed is a full‑stack insulin delivery company dedicated to supporting people living with diabetes through every step of their journey — when and how they need it. With a heritage rooted in technology, empathy, and a relentless pursuit of innovation, we’re focused on one thing: making every day a better day for people with diabetes. From our intelligent dosing systems that stay one step ahead to our always‑on support when it’s needed most, we’re committed to building a connected system of care that works together and fits into everyday life, so people with diabetes can move through the day with fewer interruptions. Fewer second guesses. And more freedom to live in the moment. We’re here to make better days possible for people with diabetes. Joyful, messy, fully lived days. Days where things feel lighter, easier. For more than four decades, we’ve been driven by this mission, delivering groundbreaking advancements in technology to help people live more fully, freely, and with greater confidence. At MiniMed, diabetes care is personal for us. Many of our employees have a connection to diabetes, whether they’re living with it themselves or through family members and friends, and we all show up each day to help make the lives of our coworkers and loved ones easier. Our people‑first priority. At MiniMed, we put our customers at the forefront of all we do, and that focus extends to our team as well. We’re dedicated to creating a culture of belonging and providing our people with all the career‑building resources you might need. Our life‑transforming technologies. No matter what your role at our company, you’re making a difference in the lives of people with diabetes. Our innovative inventions improve their day‑to‑day by helping lift the mental load and allowing diabetes to fade into the background, empowering them to live life on their own terms. Our focus on the future. We’re chasing the dream of a world where people with diabetes can be free of that never‑ending battle of balancing blood sugar. A world where better days are the norm, not the exception. Fresh faces and new viewpoints will help create our cutting‑edge solutions and define the next generation of breakthroughs in care, so that a better day can start today.

Equal Employment Opportunity (Repeated)

It is the policy of MiniMed to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, MiniMed will provide reasonable accommodations for qualified individuals with disabilities.

E-Verify Program

For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support. This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here.

For updates on job applications, please go to the candidate login page and sign in to check your application status.