Pilates Studio GM | Growth Leader & Team Builder

JETSET Pilates®; Richmond (VA); On-site; USD 52,000 - 78,000; Full time

Job summary

JETSET Pilates in Richmond, VA seeks a hands-on General Manager to lead studio operations, growth, and people management. The GM will train and supervise staff, drive client acquisition, and ensure the high-quality fitness experience the brand stands for.

The role includes overseeing classes, scheduling, marketing initiatives, and performance metrics while building relationships with local wellness partners and influencers to support ongoing studio success.

Qualifications

• Experience leading a service-oriented studio or gym preferred.
• Ability to analyze performance metrics and drive improvement.
• Strong communication and staff development skills.

Responsibilities

• Oversee day-to-day studio operations and implement company strategies.
• Ensure exceptional customer service and fitness experience per brand standards.
• Run reports on sales, utilization, retention, expenses, and payroll.
• Develop local marketing initiatives to drive client acquisition and exceed goals.
• Respond promptly to client inquiries and concerns.
• Foster relationships with local wellness communities and influencers.
• Create, monitor, and adjust class and staff schedules.
• Oversee hiring of instructors and studio leads; support career growth.
• Drive studio performance on metrics like classes, utilization, and memberships.

Skills

Leadership

Operations management

Customer service

Marketing & growth

Job description

JETSET Pilates in Richmond, VA seeks a hands-on General Manager to lead studio operations, growth, and people management. The GM will train and supervise staff, drive client acquisition, and ensure the high-quality fitness experience the brand stands for.

The role includes overseeing classes, scheduling, marketing initiatives, and performance metrics while building relationships with local wellness partners and influencers to support ongoing studio success.