General Manager – Greater Richmond Area

JETSET Pilates; Richmond (VA); On-site; USD 65,000 - 95,000; Full time

Job summary

JETSET Pilates General Managers lead the studio, guiding day-to-day operations while modeling client-first service and team leadership. The role requires active involvement in training, scheduling, and performance growth across the studio.

In this senior position, you will manage staffing, customer experience, and local marketing initiatives to drive client acquisition and retention, while ensuring business goals are met and growth is sustained.

Responsibilities

• Work closely with leadership to manage day-to-day operations of the studio and implement company-wide strategies, policies, and procedures.
• Ensure the delivery of positive customer service and a fitness experience consistent with the JETSET Pilates service standards.
• Run reports and analyze metrics on key performance indicators, including sales, utilization, retention, expenses, and payroll.
• Develop and execute local marketing initiatives to drive client acquisition and exceed studio-specific goals.
• Ensure all client inquiries, issues, and concerns receive a positive and timely response.
• Foster relationships with the local health, fitness, and wellness communities as well as key influencers and potential corporate partners.
• Create, monitor, and maintain class and staff schedules.
• Maintain inventory for supplies, retail, and beverages as needed.
• Plan and host team meetings and social events.
• Oversee hiring of instructors and studio leads and ensure career growth
• Drive studio performance on metrics like number of classes, utilization, first visits, and memberships

Job description

JETSET Pilates General Managers are committed to the growth and development of their team and are passionate about sharing the brand and workout with others. The General Manager is a strong leader who is dedicated to cultivating relationships within the studio, as well as role modeling all of the qualities and attributes of an exceptional instructor.

The General Manager is expected to undergo the JETSET Pilates training program and instructs an average of 8 classes per week. The expectation of the General Manager is that in addition to instructing 8 classes per week on average, they are in the studio during class times for a minimum of 25 classes each week.

The General Manager is a multi-faceted role responsible for all aspects of studio performance, growth, and people management in the studio. They are accountable for ensuring that all areas of the business are fulfilled and are driven by achieving goals and continuing growth.

Duties and Responsibilities

• Work closely with leadership to manage day-to-day operations of the studio and implement company-wide strategies, policies, and procedures.
• Ensure the delivery of positive customer service and a fitness experience consistent with the JETSET Pilates service standards.
• Run reports and analyze metrics on key performance indicators, including sales, utilization, retention, expenses, and payroll.
• Develop and execute local marketing initiatives to drive client acquisition and exceed studio-specific goals.
• Ensure all client inquiries, issues, and concerns receive a positive and timely response.
• Foster relationships with the local health, fitness, and wellness communities as well as key influencers and potential corporate partners.
• Create, monitor, and maintain class and staff schedules.
• Maintain inventory for supplies, retail, and beverages as needed.
• Plan and host team meetings and social events.
• Oversee hiring of instructors and studio leads and ensure career growth
• Drive studio performance on metrics like number of classes, utilization, first visits, and memberships