Pickleball Events Marketing Lead

Life Time Inc.; Chanhassen (MN); On-site; USD 58,000 - 80,000; Full time

Benefits offered by this job

Fully subsidized membership

Discounts on Life Time products and > 

401(k) retirement savings plan with公司匹

Training and professional development

Paid sick leave

Job summary

Life Time Inc. seeks a Marketing Manager, Pickleball Events to lead marketing strategy and execution for its growing pickleball portfolio, including Life Time-owned regional and national events and select professional partnerships.

You will drive awareness, registrations and attendance while strengthening the Life Time pickleball brand and coordinating with internal teams and external partners. The role partners with Operations, Sponsorship, Creative, Social Media, Digital, PR, Club Marketing

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Business, Communications or related field.
• 5+ years of experience in event marketing, brand marketing, sports marketing or direct-to-consumer marketing.
• 3+ years of experience supporting or leading integrated marketing campaigns for events, sports, entertainment or experiential programs.
• Demonstrated ability coordinating multiple stakeholders, timelines and external partners.
• Strong understanding of digital, social, email, paid media and grassroots marketing.
• Experience using data and performance reporting to inform marketing decisions.
• Strong project management, organizational and communication skills.
• Ability to travel and work select evenings and weekends for events.

Responsibilities

• Develop and execute integrated marketing plans for Life Time-owned pickleball events at regional and national levels.
• Lead participant acquisition and registration-driving strategies across email, social, digital, paid media, grassroots, Club and partnerships channels.
• Develop event positioning, messaging, audience strategy and go-to-market plans for new and existing pickleball events.
• Monitor registration, audience and campaign performance and adjust tactics to support growth.
• Identify opportunities to connect pickleball events with Life Time membership, Clubs, programming and brand initiatives.
• Serve as primary marketing partner for select professional pickleball event and production relationships.
• Coordinate marketing deliverables, brand entitlements, promotional opportunities and event integrations with partnerships.
• Align with external production organizations on timelines, assets, promotion, and brand requirements.
• Ensure Life Time activates contracting marketing and brand benefits across digital, on-site, broadcast and participant channels.
• Identify opportunities to increase Life Time’s presence within professional pickleball events.

Skills

Event marketing

Brand marketing

Sports marketing

Direct-to-consumer marketing

Education

Bachelor's degree in Marketing, Business, Communications or related field

Job description

Life Time Inc. seeks a Marketing Manager, Pickleball Events to lead marketing strategy and execution for its growing pickleball portfolio, including Life Time-owned regional and national events and select professional partnerships.

You will drive awareness, registrations and attendance while strengthening the Life Time pickleball brand and coordinating with internal teams and external partners. The role partners with Operations, Sponsorship, Creative, Social Media, Digital, PR, Club Marketing