Physician Liaison

AON Central Services, LLC; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic individual to enhance community outreach and manage referral base initiatives. In this pivotal role, you will build relationships with physicians and strategic partners, drive marketing efforts, and support new physicians in practice development. Your expertise in oncology sales and marketing will be crucial in increasing patient referrals and raising awareness of services. Join a collaborative environment where your contributions will directly impact patient care and community health. This position offers opportunities for professional growth and development within a supportive team dedicated to making a difference in oncology care.

Benefits

Professional Development Opportunities

Competitive Benefits

Flexible Work Hours

Qualifications

• 4+ years in oncology or medical outside sales with strong communication skills.
• Bachelor’s degree preferred in Business, Marketing, or related field.

Responsibilities

• Coordinate referral base management and community outreach initiatives.
• Manage local marketing budgets and develop marketing materials.

Skills

Oncology Sales Experience

Communication Skills

Interpersonal Skills

CRM Experience

Marketing Strategy

Data Analysis

Education

Bachelor’s Degree in Business or Marketing

Tools

MS Office

CRM Platforms

Job description

Under the direction of the Associate Director, Referral Base Management, this role involves professionally coordinating and implementing referral base management, community outreach, employer marketing, and communication initiatives. The goal is to increase physician referrals, raise awareness of services offered, and ultimately, elevate patient census within the assigned territory. Responsibilities include increasing year-over-year total new patient census, with a focus on oncology referrals, managing local marketing budgets and expenses.

Primary Key Performance Areas:

1. Establish and maintain relationships with physicians and key strategic partners in the market. Regular visits to physician offices and hospitals are required to increase referrals. Flexibility and adaptability are essential to embrace new opportunities and meet practice goals.
2. Enhance community outreach by partnering with local organizations, community groups, and hospital liaisons.
3. Plan, schedule, and attend dinners, meetings, and educational programs for Company physicians to connect with the public, current, and prospective referral physicians, and hospital staff.
4. Adjust marketing strategies based on regional changes, including onboarding new physicians, insurance updates, and new service offerings.
5. Collaborate with the Marketing Department to develop and implement regional collateral and marketing materials tailored to referral sources.
6. Provide territory analysis and reports to leadership, regional directors, senior leadership, and physicians.
7. Support new physicians in practice development by introducing them to referrers and the community; participate in events where physicians present or moderate.
8. Research and coordinate sponsorship opportunities, presenting options to physicians.
9. Manage local marketing efforts, including budgeting, advertising, and sponsorship campaigns.
10. Represent the Company in the community, managing outreach activities, including partnerships with non-profits like the American Cancer Society or Leukemia & Lymphoma Society.
11. Prepare presentations utilizing marketing materials, data, and reports.
12. Maintain accurate industry contact databases in CRM and use data analysis tools for strategic planning.
13. Stay informed about new Company offerings to promote services effectively.
14. Forecast market trends and prepare timely reports for leadership.
15. Complete status reports as required.
16. Post-probation, participate in onboarding and training new Physician Liaisons.
17. Adhere to all safety, HIPAA, and patient care regulations with integrity.

Position Qualifications and Requirements

• Education: Bachelor’s degree in Business, Marketing, Management, Healthcare, or related field preferred.
• Certifications/Licenses: Valid driver’s license required for travel; compliance with safety policies necessary.
• Experience: At least four years in oncology, urology, or medical outside sales; deep understanding of physician practice operations; CRM experience; ability to operate across multiple geographies; strong communication and interpersonal skills; adaptable and self-motivated; proficient in MS Office and CRM platforms.

Travel: 0% to >75% as needed. Work Hours: Monday to Friday, 8:00 AM – 5:00 PM, with occasional evening/weekend events. Physical Requirements: Refer to last page of job description.

About Us

American Oncology Network

AON is a growing alliance of physicians and healthcare leaders dedicated to supporting community-based oncology care. We provide practice management expertise and foster collaboration among our network to improve cancer treatment. Our employees are committed to making a difference in patients' lives and working in a rewarding environment with growth opportunities, professional development, and competitive benefits.