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Join a dynamic and rapidly growing organization dedicated to enhancing cancer care in community settings. This role focuses on building strong relationships with physicians and strategic partners while driving marketing initiatives to increase patient referrals. You will have the opportunity to make a significant impact on the lives of patients by promoting exceptional oncology services. With a commitment to professional development and a supportive work environment, this position offers a fulfilling career path in the oncology field. If you are passionate about making a difference and thrive in a fast-paced setting, this could be the perfect opportunity for you.
Under the direction of the Associate Director, Referral Base Management professionally coordinates and implements referral base management, community outreach, employer marketing and communication initiatives to increase physician referrals, and increase awareness of services offered and ultimately, elevating patient census for assigned territory. Responsibilities include increasing “same store” year over year total new patient census with an emphasis on oncology referrals, managing local marketing budget and expenses.
Primary Key Performance Areas:
Establish and maintain relationships with physicians in our market and key strategic partners. Will visit physician offices and hospitals on a regular and routine basis to increase referrals. Must be adaptable to change, embracing new opportunities and showing flexibility in meeting practice goals.
Improve community outreach by partnering with local organizations, community and hospital liaisons.
Plan, schedule, and attend dinners, meetings, and other educational programs for Company physicians to meet the public, other current and prospective referral physicians and hospital staff.
Adapt marketing plan to changes within the region, including adjusting strategic initiatives to reflect new physicians joining the Company, insurance changes, and new service offerings at treatment centers
In conjunction with the Company’s Marketing Department, develop and implement regional based collateral and marketing materials that best serve referral sources.
Responsible for providing territory analysis to referral base management leadership, respective regional directors, senior vice president of operations, and AON practice physicians.
Assist new physicians in practice building by introducing them to key referrers and the local community. Required to evaluate, coordinate, and attend all events where practice physicians are presenting and/or moderating.
Research and coordinate local sponsorship opportunities and present them to Company physicians.
Evaluates and oversees local marketing to include budgeting planning and management, placement of advertising and sponsorship campaigns.
Represents the Company and manages all community outreach in territory, including, but not limited to local and national non-profits (ex. American Cancer Society, Leukemia & Lymphoma Society, etc.).
Prepare presentations using marketing resource materials such as brochures, data, and reports.
Develop and maintain accurate, current database(s) of industry contacts in CRM.
Utilize data analysis tools to strategically identify competitive information, new call targets and territory routing/planning.
Keep abreast of new offerings within the Company to promote new services.
Forecast on anticipated market trends and submit timely reports to referral base management leadership.
Prepare required and/or requested status reports.
After completion of the probationary period, may be asked to participate in the onboarding and training of new Physician Liaisons.
Follow and adhere to all federal and state regulations in regards to safety, HIPAA, and patient care with the highest integrity.
Comply with all Federal and State laws and regulations pertaining to patient care, patients’ rights, safety, billing, and collections. Adhere to all Company and departmental policies and procedures, including IT policies and procedures and Disaster Recovery Plan.
Position Qualifications and Requirements
Education:
Certifications/Licenses :
Experience:
Travel: 0% <25% 26-50% 51%-75% >75% Standard Core Workdays/Hours (specify weekends and call requirements): Monday to Friday 8:00 AM – 5:00 PM. Occasional weeknight and/or weekend events and/or programs. Essential Physical Requirements: refer to last page of job description for job specific physical and mental requirements.
American Oncology Network
AON is an alliance of physicians and veteran healthcare leaders dedicated to ensuring the long-term success and viability of oncology diagnosis and treatment in community-based settings. It is the fastest growing national network of community oncology practices delivering local access to exceptional cancer care.
AON serves its expanding network of partner practices by providing proven practice management expertise. Our employees across the country work together to empower physicians to make cancer care better. By driving integrated, collaborative care, we are proudly helping community oncologists deliver the highest quality care to every patient.
Cancer touches everyone. Being able to make a difference in the lives of those fighting this disease is something our employees at AON cherish and never take for granted. A career in oncology offers all sorts of rewards. But working at AON offers employees more than most.