Physician Liaison

Colorado In Motion; Gladstone (MO); On-site; USD 40,000 - 62,000; Full time

Benefits offered by this job

Competitive salary

Medical, dental, vision, STD, LTD insurances

Generous PTO

401(k) Employer Matching

Free Life Insurance

Parental Perks

Job summary

Colorado In Motion is hiring a Full-Time Physician Liaison / Healthcare Marketing Representative to grow referral relationships with healthcare providers across the Kansas City territory. The ideal candidate should have experience in physician liaison services, healthcare marketing, or medical sales.

This role focuses on provider outreach and community engagement, ensuring effective communication and partnership development to strengthen our presence in the healthcare community.

Qualifications

• 1–2 years of experience in healthcare marketing, physician liaison work, or medical sales preferred.
• Education in healthcare sales/marketing preferred.

Responsibilities

• Identify and grow referral opportunities with healthcare providers.
• Develop effective call strategies to increase referral outcomes.
• Communicate with referring providers and educate the community about our services.
• Analyze and develop strategies based on market data for growth.

Skills

Relationship building and networking

Strong communication and presentation skills

Customer-focused mindset

Ability to manage multiple priorities and territory travel

Education

Bachelor's degree or clinical degree

Tools

Microsoft Office (Word, Excel, Teams, PowerPoint)

CRM systems such as Salesforce

Job description

Overview

Preferred Physical Therapy, part of the Confluent Health family, is hiring a Full-Time Physician Liaison / Healthcare Marketing Representative to grow referral relationships with physicians and healthcare providers across Kansas City territory.

This role focuses on provider outreach, referral growth, and community engagement to strengthen Preferred's presence in the healthcare community. Ideal candidates will have experience in physician liaison services, healthcare marketing, medical sales, or provider relations.

• Pay Rate: ~$19-$30/Hour BOE
• 40 Hours/Week M-F (8am-5pm)

Benefits

• Competitive salary Employee-centric work culture from the top, down!
• Medical, dental, vision, STD, LTD insurances
• Generous PTO
• 401(k) Employer Matching
• Free Life Insurance
• Parental Perks!
• And more!

Responsibilities

• Identify, develop and grow referral opportunities with our customers including physicians, hospital systems, case managers, and other healthcare providers.
• Develop and follow an effective call strategy and route to increase the referral outcomes of existing and potential partners.
• Provide opportunities for physical therapists to interact with referral sources.
• Communicate effectively with referring providers and their office staff.
• Articulate partner brand value proposition and differentiators to educate the local community about our therapy and specialty services.
• Perform market research and develop strategies to identify local business partnerships and opportunities for advertising, affiliations, and sponsorships.
• Coordinate ordering and distributing current branded materials for assigned clinics.
• Assist with coordinating social media activities and publicity efforts.
• Assist with therapist recruiting initiatives by participating in career fairs and ensuring recruiting materials and collateral are up to date and consistent with brand identity.
• Analyze and consistently review market data to determine opportunities for growth.
• Strategize and construct action plans for underperforming clinics to improve trends and performance.
• Provide business development and marketing training for Clinic Directors and designated clinical staff.

Qualifications

• Education: Bachelor's degree or clinical degree with healthcare sales/marketing experience preferred.
• Experience: 1–2 years of experience in healthcare marketing, physician liaison work, medical sales, or provider relations preferred.

Key Skills

• Relationship building and networking
• Strong communication and presentation skills
• Ability to manage multiple priorities and territory travel
• Customer-focused mindset

Technical Skills

• Microsoft Office (Word, Excel, Teams, PowerPoint)
• Experience with CRM systems such as Salesforce preferred
• Familiarity with social media and web-based tools

Additional Requirements

• Valid driver's license and reliable vehicle
• Ability to travel within assigned territory (up to 80%)
• Ability to lift up to 25 lbs occasionally
• Maintain strict HIPAA compliance and confidentiality

About

Confluent Health, LLC and its affiliates are equal opportunity employers committed to building a diverse and inclusive workforce. We do not discriminate based on race, color, religion, sex, sexual orientation, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, national origin, marital status, age, disability, veteran status, or other applicable legally protected characteristics. If you need assistance or would like to request an accommodation due to a disability, please contact us at [e-mail].