Business Development Specialist

Colorado In Motion; Wheeling, Northern (WV, KY); Hybrid; USD 26,000 - 34,000; Full time

Benefits offered by this job

Health, Dental, Vision Insurance

Paid Time Off

Family Building & Parental Leave

401(k) with employer matching up to 4%

Structured onboarding 30/60/90-day

Growth opportunities and leadership

Collaborative team culture

Mileage Reimbursement

Quarterly bonus

Job summary

Mountain River Physical Therapy in Wheeling seeks a relationship-driven full-time Physician Liaison / Healthcare Marketing Specialist to grow provider partnerships and increase patient referrals in the Wheeling area.

This field-based role focuses on building community relationships, representing Confluent Health brands, and turning outreach into measurable referral growth through collaboration with physicians, referral coordinators, and hospital systems.

Qualifications

• 1–2 years of physician liaison or healthcare marketing experience.
• Bachelor's degree preferred.
• Experience with Microsoft Office; CRM experience is a plus.
• Familiarity with social media and digital marketing tools is helpful.

Responsibilities

• Build productive relationships with physicians, referral coordinators, case managers, hospital systems, and other healthcare partners.
• Develop and execute a territory outreach plan focused on increasing awareness and patient referrals.
• Identify new referral opportunities and strengthen relationships with existing provider offices.
• Coordinate opportunities for physical therapists and clinic leaders to connect with referral sources.
• Track outreach activity, referral trends, and market opportunities to determine what is working and where additional focus is needed.
• Support community events, partnerships, sponsorships, and local marketing initiatives.
• Help clinic leaders create action plans for locations needing additional referral growth.

Skills

Physician liaison experience

Healthcare marketing

Provider relations

Business development

CRM experience

Microsoft Office

Communication

Travel readiness

Education

Bachelor's degree

Tools

CRM

Microsoft Office

Job description

Overview

Mountain River Physical Therapy, part of the Confluent Health family, is seeking a relationship-driven FULL-TIME Physician Liaison / Healthcare Marketing Specialist to grow provider partnerships and increase patient referrals throughout the Wheeling area.

This is a field-based role for someone who enjoys building relationships, representing a healthcare brand in the community, and turning outreach efforts into measurable referral growth.

What we offer:

• Health, Dental, and Vision Insurance
• Paid Time Off
• Family Building and Parental Leave Benefits
• 401(k) with employer matching up to 4%
• Structured onboarding with a 30/60/90-day development plan and ongoing support from clinic leadership
• Clear growth pathways; many of our front desk team members have advanced into clinic management, operations, and leadership roles
• A collaborative team culture where no one is left on an island; you'll have access to leadership and a built-in buddy system across clinic locations

• Full Time M-F
• Pay Range: ~$19-$25/HR + Mileage Reimbursement and Quarterly Bonus Opportunity!

Responsibilities

What You'll Accomplish

• Build productive relationships with physicians, referral coordinators, case managers, hospital systems, and other healthcare partners.
• Develop and execute a territory outreach plan focused on increasing awareness and patient referrals.
• Identify new referral opportunities and strengthen relationships with existing provider offices.
• Coordinate opportunities for physical therapists and clinic leaders to connect with referral sources.
• Track outreach activity, referral trends, and market opportunities to determine what is working and where additional focus is needed.
• Support community events, partnerships, sponsorships, and local marketing initiatives.
• Help clinic leaders create action plans for locations needing additional referral growth.

What Makes Someone Successful

• Build trust quickly and maintain professional relationships.
• Communicate confidently with physicians, office staff, and community partners.
• Manage a territory and prioritize outreach independently.
• Use data and feedback to adjust your approach.
• Represent BreakThrough Physical Therapy with professionalism and enthusiasm.

Qualifications

Preferred but not Required Experience

• 1- 2 years of experience in physician liaison work, healthcare marketing, medical sales, provider relations, community outreach, or business development.
• Bachelor's degree (not required but a plus) or relevant clinical or healthcare experience preferred!
• Experience using Microsoft Office; CRM experience is a plus.
• Familiarity with social media and digital marketing tools is helpful.

Additional Requirements

• Valid driver's license and reliable transportation.
• Ability to travel throughout the Wilmington territory.
• Ability to occasionally lift up to 25 pounds.
• Commitment to HIPAA compliance and patient confidentiality.
• High School Diploma/ GED

Why Join Mountain River Physical Therapy?

You will have the opportunity to build meaningful healthcare partnerships, increase access to physical therapy services, and make a measurable impact on the growth of our Wilmington clinics.

About

Confluent Health, LLC and its affiliates areequal opportunity employers committed to building a diverse and inclusive workforce. We do not discriminate based on race, color, religion, sex, sexual orientation, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, national origin, marital status, age, disability, veteran status, or other applicable legally protected characteristics.If you need assistance or would like to request an accommodation due to a disability, please contact us at [e-mail].