Physician Growth Marketing Strategist

Skilled Wound Care; Los Angeles (CA); Remote; USD 70,000 - 85,000; Full time

Job summary

Skilled Wound Care seeks a Physician Recruitment Marketing Specialist to treat physician recruitment as a high-stakes strategy. You will blend Google Ads rigor with market research to attract MD/DO talent, shaping campaigns around physician behavior and market movement.

Your work includes trend analysis, competitive audits, and data-driven storytelling to optimize funnels, landing pages, and CRM interactions while delivering monthly market insights and budget guidance.

Qualifications

• 2+ years direct experience in physician recruitment (MD/DO focus).
• 3-5 years in marketing with analytics or market research.
• Mastery of Google Ads (Search & Display) and Google Analytics.
• Familiarity with physician job boards and platforms (Doximity, NEJM CareerCenter, JAMA, LinkedIn).

Responsibilities

• Monitor physician labor market shifts and migration patterns for messaging pivots.
• Audit competitor physician value propositions and digital footprints.
• Architect and manage Google Ads campaigns with keyword strategy and A/B testing.
• Own strategic sourcing on physician platforms and professional networks.
• Translate market data into compelling ad copy and nurture sequences.
• Analyze the physician journey and optimize landing pages and CRM workflows.
• Deliver monthly State of the Market reports with actionable budget insights.

Skills

Analytical mindset

Written communication

Strategic thinking

Tools

Google Ads

Google Analytics

CRM / Marketing Automation tools

Physician platform ecosystems

Job description

Skilled Wound Care seeks a Physician Recruitment Marketing Specialist to treat physician recruitment as a high-stakes strategy. You will blend Google Ads rigor with market research to attract MD/DO talent, shaping campaigns around physician behavior and market movement.

Your work includes trend analysis, competitive audits, and data-driven storytelling to optimize funnels, landing pages, and CRM interactions while delivering monthly market insights and budget guidance.