Marketing Director

Woundtech; United States; On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Mission-driven culture

Collaborative environment

Opportunity to lead marketing for a category-defining healthcare company

Job summary

A leading healthcare technology company in the United States is seeking a visionary Marketing Director to lead their brand and growth strategy. This high-impact role requires over 15 years of B2B and ABM marketing experience in healthcare. The candidate will drive marketing campaigns, optimize brand messaging, and leverage CRM tools like Salesforce. This position offers the opportunity to shape the future of wound care while being part of a mission-driven culture. Apply now to make a significant impact in wound management.

Qualifications

• 15+ years of marketing experience in healthcare or healthcare technology.
• Strong analytical skills and a passion for data-informed decision-making.
• Exceptional storytelling ability and strategic mindset.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Own brand messaging and content strategy across all channels.
• Design and manage integrated campaigns that drive engagement.

Skills

B2B and ABM marketing experience

Proven success leading high-growth marketing campaigns

Expertise in CRM platforms

Digital marketing tools

Strong analytical skills

Exceptional storytelling ability

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Salesforce

Marketing Cloud

Job description

Director of Recruitment | HealthCare & Leadership

Base pay range

$140,000.00/yr - $160,000.00/yr

Additional compensation types

• Annual Bonus

We are seeking a visionary Marketing Director to lead Woundtech’s brand and growth strategy. This is a high-impact role for a strategic thinker and relentless innovator who thrives at the intersection of data, storytelling, and execution. You will be a key partner to Growth and Clinical Operations, driving campaigns that elevate our brand, expand market share, and deepen engagement across stakeholders. This is more than a marketing role—it’s a chance to shape the future of wound care.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy spanning branding, digital marketing, and public relations.
• Own brand messaging and content strategy across all channels—web, email, social media, and events.
• Design and manage integrated campaigns (SEO, SEM, paid media, conferences, newsletters) that drive measurable engagement and revenue.
• Oversee website strategy and optimization to enhance user experience and drive utilization.
• Leverage Salesforce and Marketing Cloud to build automated, data-driven marketing journeys.
• Partner with Growth and Clinical teams to align messaging with business goals.
• Develop sales enablement tools and referrer engagement strategies.
• Translate relevant clinical publications and market dynamics into compelling, value-based narratives.
• Monitor KPIs and campaign performance to continuously refine strategy.

What You Bring

• 15+ years of B2B and ABM marketing experience in healthcare or healthcare technology.
• Proven success leading high-growth marketing campaigns.
• Expertise in CRM platforms (Salesforce, Marketing Cloud) and digital marketing tools.
• Strong analytical skills and a passion for data-informed decision-making.
• Exceptional storytelling ability and strategic mindset.
• Bachelor’s degree preferred in Marketing, Business, Communications, or related field.

About Woundtech

Woundtech is the nation’s leading provider of home-based wound management services, committed to delivering the highest standard of care to every patient. Our mission is to improve healing outcomes and reduce the burden of chronic wounds through innovation, compassion, and clinical excellence.

Why Woundtech?

• Mission-driven culture focused on saving limbs and lives.
• Collaborative, innovative environment with cross-functional impact.
• Opportunity to lead marketing for a category-defining healthcare company.

Ready to make a difference? Apply now and help us redefine wound care for millions.