Pharma Copy Lead & Creative Strategy (Associate AD)

Syneos Health; New York (NY); On-site; USD 140,000 - 160,000; Full time

Job summary

Syneos Health seeks an Associate Creative Director, Copy to lead voice and messaging across campaigns for healthcare professionals and patients. You will work with art, account, strategy and other teams to ensure brand-aligned content.

You will mentor copywriters, drive long- and short-form content, and ensure regulatory compliance (MLR) while translating complex medical content into engaging narratives.

Qualifications

• Bachelor’s degree in advertising, marketing, communications, English, journalism, or a related field.
• 8–10 years of agency experience with at least 6 years in pharmaceutical copy leadership.
• Exceptional copywriting, storytelling, and communication skills.
• Proven ability to manage cross-functional teams and mentor creative talent.
• Strong conceptual thinking and ability to translate complex medical content into clear messaging.
• Deep understanding of social platforms (X/Twitter, Instagram, YouTube) and regulatory review (MLR).

Responsibilities

• Serve as the creative lead and owner of copy across assigned brands and campaigns.
• Partner with art directors on brand development and cohesive storytelling.
• Lead development of long-form and short-form content with brand tone and regulatory compliance.
• Collaborate with UX, Tech, and CX teams to align content with user experience.
• Provide strategic input and creative leadership in client meetings and presentations.
• Mentor and manage copywriters to foster creativity and collaboration.

Skills

Copywriting

Storytelling

Cross-functional leadership

Mentoring

Regulatory compliance (MLR)

Strategic thinking

Healthcare/pharma knowledge

Education

Bachelor’s degree in advertising, marketing, communications, English

Job description

Syneos Health seeks an Associate Creative Director, Copy to lead voice and messaging across campaigns for healthcare professionals and patients. You will work with art, account, strategy and other teams to ensure brand-aligned content.

You will mentor copywriters, drive long- and short-form content, and ensure regulatory compliance (MLR) while translating complex medical content into engaging narratives.