Associate Creative Director, Copy

Syneos Health; New York (NY); On-site; USD 140,000 - 160,000; Full time

Job summary

Syneos Health seeks an Associate Creative Director, Copy to lead voice and messaging across campaigns for healthcare professionals and patients. You will work with art, account, strategy and other teams to ensure brand-aligned content.

You will mentor copywriters, drive long- and short-form content, and ensure regulatory compliance (MLR) while translating complex medical content into engaging narratives.

Qualifications

• Bachelor’s degree in advertising, marketing, communications, English, journalism, or a related field.
• 8–10 years of agency experience with at least 6 years in pharmaceutical copy leadership.
• Exceptional copywriting, storytelling, and communication skills.
• Proven ability to manage cross-functional teams and mentor creative talent.
• Strong conceptual thinking and ability to translate complex medical content into clear messaging.
• Deep understanding of social platforms (X/Twitter, Instagram, YouTube) and regulatory review (MLR).

Responsibilities

• Serve as the creative lead and owner of copy across assigned brands and campaigns.
• Partner with art directors on brand development and cohesive storytelling.
• Lead development of long-form and short-form content with brand tone and regulatory compliance.
• Collaborate with UX, Tech, and CX teams to align content with user experience.
• Provide strategic input and creative leadership in client meetings and presentations.
• Mentor and manage copywriters to foster creativity and collaboration.

Skills

Copywriting

Storytelling

Cross-functional leadership

Mentoring

Regulatory compliance (MLR)

Strategic thinking

Healthcare/pharma knowledge

Education

Bachelor’s degree in advertising, marketing, communications, English

Job description

Role Overview

As an Associate Creative Director, Copy at GSW, you will lead the voice and messaging across campaigns, working closely with art, account, strategy and other teams to deliver brand‑aligned content that resonates with healthcare professionals and patients.

Responsibilities

• Serve as the creative lead and “owner” of copy across assigned brands and campaigns.
• Partner with art directors on brand and concept development, ensuring cohesive visual and verbal storytelling.
• Lead the development of long‑form and short‑form content, maintaining brand tone, consistency, and regulatory compliance (MLR).
• Collaborate with UX, Tech, and CX teams to align content with user experience and platform requirements.
• Provide strategic input and creative leadership in client meetings and presentations.
• Participate in market research and message testing to refine promotional content.
• Mentor and manage copywriters, fostering a culture of creativity and collaboration.

Requirements

• Bachelor’s degree in advertising, marketing, communications, English, journalism, or a related field.
• 8–10 years of experience in an agency setting, with at least 6 years in pharmaceutical copy leadership.
• Exceptional copywriting, storytelling, and communication skills.
• Proven ability to manage cross‑functional teams and mentor creative talent.
• Strong conceptual thinking and ability to connect abstract ideas into compelling narratives.
• Deep understanding of social platforms (X/Twitter, Instagram, YouTube) and emerging cultural trends.
• Experience navigating regulatory processes and medical/legal review (MLR).
• Ability to quickly grasp complex medical and technical content and translate it into clear, engaging messaging.

Compensation

The annual base salary for this position ranges from $140,000 to $160,000. The range represents the anticipated low and high for this position. Actual salary will vary based on factors such as qualifications, skills, competencies, and proficiency for the role. Some positions may include eligibility to earn commissions/bonuses based on company and/or individual performance.

Diversity & Equal Opportunity

Syneos Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, marital status, ethnicity, national origin, sex, gender identity, sexual orientation, protected veteran status, disability or any other legally protected status and will not be discriminated against.

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).