Business Analyst

Tundra Technical Solutions; United States; On-site; USD 95,000 - 135,000; Full time

Job summary

Tundra Technical Solutions is seeking a Business Analytics professional with significant pharma experience to support marketing impact measurement across multiple therapeutic areas. The role focuses on statistical methods, marketing mix modeling, ROI analyses, and customer profiling using large data sources.

The ideal candidate will excel in advanced analytics, digital analytics across non-personal channels, and forecasting inputs, collaborating with Marketing, Sales, and other internal teams to

Qualifications

• Bachelor's degree or higher with significant analytic experience in pharma or related field.
• Master's degree with 5+ years of analytic experience using relevant data sources and methodologies.

Responsibilities

• Conducts advanced analytics in support of brand planning and promotional resource allocation across customer channels.
• Liaises between Marketing and Sales to develop business tactics and strategies.
• Execute departmental procedures and ensure marketing strategy is integrated into sales call plans for various channels.
• Communicate analytic results effectively to internal customers and stakeholders.
• Builds knowledge of analytical methodologies and vendors to support department needs.
• Aligns work habits with evolving process requirements within the therapeutic function.

Skills

Statistical analysis

Large datasets

Marketing analytics

Digital analytics

Multivariate analysis

Data visualization

R/Python/SAS

Communication

Education

Bachelor's degree

Master's degree

Tools

SQL

R

Python

SAS

Job description

Important Qualifications: Pharmaceutical industry experience is a firm requirement. Proficiency in R/Python and / or SAS and other data extraction and analytical tools such as SQL.

The Business Analytics role supports multiple customer groups and/or therapeutic areas & will be an expert in statistical methodologies for measuring marketing impact, will have a broad understanding of the pharmaceutical industry and a deep familiarity with industry data sources. This role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling. Responsibilities for this role include the conducting and interpretation of advance analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis), supporting brand planning/field force evolution/non-personal digital/virtual activities and serving as inputs to the forecasting process.

Responsibilities

• Conducts advanced analytics in support of brand planning and promotional resource allocation, resource allocation in customer channels including digital and evolution of commercial model.
• Liaises between Marketing and Sales in the development of business tactics and strategies.
• Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans for both in person and virtual / non-personal digital, telephone plans etc.
• Works with internal customers to assure that responsible analytical results are communicated and used effectively.
• Builds and shares knowledge of analytical methodologies and high-quality vendors including third party digital agencies with others in the department.
• Establishes work habits to support the therapeutic business function's evolving process and execution needs.

Qualifications

• Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies.
• OR
• Master's degree and five (5) years of experience with relevant data sources and analytical methodologies.

Required Skills

• Experience analyzing large, deidentified patient claims data sets strongly preferred.
• Experience in Metabolic therapeutic areas such as Cardiorenal Metabolic (e.g. Chronic Kidney and Heart Failure) strongly preferred.
• Experience working within a large pharmaceutical manufacturer strongly preferred.
• Proficiency in the development, documentation and communication of analytical plans.
• Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques.
• Experience in conducting digital analytics (non-personal marketing tactics such as email, banner, mobile and alerts) or working in another analytical field with a demonstrated passion for digital technology.
• Experience in analyzing campaigns and performing in-campaign analytics to improve performance and working with Consumer marketing databases.
• Experience in understanding customer needs, incorporating in deliverable, and ensuring recommendations/results and implemented.
• Experience in coordinating insights from disparate functions and sources, e.g., marketing research, forecasts, etc., into a comprehensive and insightful analysis and/or recommendation.
• Strong interpersonal abilities.
• Ability to manage multiple projects at the same time.
• Must be willing to work regular business hours aligned to the EST time zone.