VP Head of Digital Marketing

Calamos Investments; Chicago (IL); On-site; USD 200,000 - 250,000; Full time

Job summary

An established industry player is seeking a VP, Head of Digital Marketing to lead transformative initiatives in asset and wealth management. This senior role involves developing a comprehensive digital marketing strategy, enhancing digital properties, and collaborating with various teams to boost client awareness. The ideal candidate will possess extensive experience in digital marketing, particularly within the financial sector, and demonstrate strong leadership skills. Join a forward-thinking firm that values innovation and offers a comprehensive benefits package, including health and welfare benefits, retirement plans, and more.

Benefits

Health and Welfare Benefits

Retirement Plans

Paid Time Off

Parental Leave

Wellness Benefits

Qualifications

• 15+ years of digital marketing experience, preferably in the financial sector.
• Strong leadership and communication skills are essential.

Responsibilities

• Oversee digital platforms and enhance user experiences.
• Create and implement digital campaigns for visibility and engagement.

Skills

Digital Marketing Strategy

SEO Analytics

SEM Techniques

User Experience Design

Data Analysis

Budget Management

Leadership Skills

Communication Skills

Education

Bachelor's degree in Marketing

Tools

Microsoft Office

Job description

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Summary : The VP, Head of Digital Marketing will play a crucial role in Calamos' asset management and wealth management business lines by developing, managing, and executing a comprehensive digital marketing strategy. This role involves driving innovation and collaborating with marketing, product, and sales teams to enhance Calamos' digital properties and increase awareness among clients, including financial advisors and investors. The ideal candidate will have a proven track record of leading transformative digital marketing initiatives, thrive in a fast-paced, collaborative environment, and possess strong managerial skills. This is a unique opportunity for a senior digital marketing leader to join a growing firm and strengthen Calamos' capabilities in innovation and risk management.

Primary Responsibilities :

• Digital Property Management : Oversee Calamos' digital platforms, including website, intranet, and engagement tools. Design optimal user experiences (UX) and implement enhancements.
• IT Partnership : Work closely with IT on marketing technology selection and performance, ensuring seamless UX design and functionality.
• Campaign Planning and Execution : Create and implement digital campaigns to boost visibility and engagement, utilizing paid and earned media strategies.
• SEO and SEM : Apply SEO analytics and SEM techniques to increase web traffic and lead conversion.
• Content Development and Deployment : Curate and publish content from SMEs to attract and retain clients, aligned with digital marketing goals.
• Data Analysis and Optimization : Use analytics to guide and refine marketing initiatives, optimizing based on performance metrics.
• Budget Management : Allocate budgets strategically to maximize ROI.
• Cross-Departmental Collaboration : Lead initiatives integrating digital strategies with broader marketing and business objectives.
• Technology Evaluation and Adoption : Assess and adopt emerging digital tools and trends to maintain competitive advantage.
• Reporting and Insights : Prepare data-driven reports for senior leadership, providing actionable insights.

Preferred Qualifications :

• Bachelor's degree, preferably in Marketing or Digital Marketing.
• At least 15 years of digital marketing experience, with a preference for financial sector experience.
• Strong leadership and communication skills.
• Ability to adapt strategies to changing organizational needs.
• Proficiency in Microsoft Office applications.

For Illinois and New York applicants : The annual base salary range is $200,000 - $250,000, depending on experience, education, and location. The role is also eligible for an annual discretionary bonus.

Calamos offers a comprehensive benefits package, including health and welfare benefits, retirement plans, paid time off, parental leave, and wellness benefits.