PGA Program Manager

Premier Golf; Alpharetta (GA); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Base salary $85-90k with potential up<

Annual EBITDA-based bonus

Paid Time Off (PTO)

Paid holidays

Retirement fund

Personalised professional development

Job summary

Premier Golf is seeking an entrepreneurial, strategic Program Manager to build, scale, and lead our PGA Relationship & Travel Program. You will serve as the primary architect of the PGA strategy, translating vision into operational reality and guiding a regional team.

The ideal candidate will have deep PGA network ties with section leaders and PGA Professionals, proven experience building business plans, SOPs, and driving P&L growth.

Qualifications

• 5–7 years in the golf industry.
• Strong relationships within PGA network with Section leaders.
• Experience building business plans and SOPs, P&L management.

Responsibilities

• Develop a multi-year business plan for the PGA Relationship & Travel Program.
• Engage PGA Sections and leaders to expand partnerships.
• Create SOPs and oversee lead generation, CRM, bookings, and service standards.
• Recruit and mentor Regional PGA Relationship Consultants and travel specialists.
• Lead events and partnerships, drive revenue and brand growth.

Skills

Golf industry experience

PGA network relationships

Leadership

Team management

CRM & data literacy

Communication

PGA Class A member

Tools

ZOHO CRM

Job description

Premier Golf is a luxury golf tour operator and travel company headquartered in Alpharetta, Georgia, with offices in London, St Andrews, and Dublin, specializing in bespoke domestic and international golf vacations. As the official Destination Travel Partner of the PGA of America, Premier Golf has delivered world-class golf experiences since 1989- cementing our position as a leader in international golf travel. Backed by UK-based Your Golf Travel, we are expanding our events, product portfolio, and team. We are seeking enthusiastic, customer service-driven professionals to join our dynamic company.

PGA Program Manager will possess a strong understanding of the role of the PGA Professional within private clubs and the broader golf industry. Candidates should have prior golf industry experience and knowledge of current industry trends and member engagement. The Individual will understand the responsibilities and influence of PGA Professional and effectively communicate the value and benefits of club golf travel experiences.

The ability to build trusted relationships with PGA Professionals, club leaders and high-net-worth members/individuals regarding premium golf travel experiences.

Strong networking, relationship management, event engagement and consultative communication skills are essential to successfully grow partnerships and expand brand presence.

Premier Golf is seeking an entrepreneurial, strategic, and high-performing Program Manager to build, scale, and lead our flagship PGA Relationship & Travel Program. This pivotal business leader will serve as the primary architect of the PGA strategy, responsible for translating vision into operational reality.

The ideal candidate possesses strong relationships within the PGA network—with a particular emphasis on PGA Section leaders, officers, and local PGA Professionals—combined with exceptional business acumen. You will build comprehensive business plans, define operational standards (SOPs), recruit and direct a team of Regional PGA Relationship Consultants, and drive P&L growth. Reporting directly to Senior Leadership, you will own the end-to-end commercial and operational success of the program.

Key Responsibilities:

1. Strategic Leadership & Business Planning

• Develop, execute, and refine a multi-year master business plan for the PGA Relationship & Travel Program, aligning with overall corporate revenue goals.
• Establish clear KPIs, performance benchmarks, and financial targets (revenue, margin, lead generation, and partner retention).
• Monitor market trends, competitive positioning, and customer feedback to continually adapt program offerings and maximize market share.

2. Industry Partnership & Section Engagement

• Serve as the primary liaison and brand ambassador between Premier Golf, PGA Section leaders, Section Executive Directors, and key industry stakeholders.
• Proactively build and cultivate trusted relationships across various PGA Sections, engaging Section officers and PGA Professionals at the regional level.
• Design high-value partnership initiatives, Section-level engagement programs, and exclusive travel incentives tailored to PGA Professionals and their members.

3. Operational Excellence & Process Governance (SOPs)

• Build, implement, and maintain comprehensive Standard Operating Procedures (SOPs) for the entire program lifecycle, including lead generation, CRM tracking, booking workflows, customer service standards, and post-trip follow-up.
• Collaborate with internal operations, marketing, and reservation teams to ensure seamless execution and exceptional client delivery.
• Establish transparent reporting mechanisms to track team activity, conversion metrics, and financial performance for presentation to Senior Leadership.

4. Team Building, Talent Acquisition & Management

• Architect the regional expansion strategy and lead the end-to-end recruitment, hiring, onboarding, and training of Regional PGA Relationship Consultants & Golf Travel Specialists.
• Provide ongoing mentorship, daily coaching, and performance management to drive team engagement, accountability, and quota achievement.
• Establish sales territories, set individual and team targets, and design competitive incentive programs that foster a high-performance culture.

5. Commercial Driving & Event Strategy

• Oversee the planning and execution of marquee PGA engagement events, including Section tournaments, regional golf outings, and networking dinners.
• Identify strategic upsell and cross-sell opportunities, expanding Premier Golf's brand visibility among high-net-worth golfers and member groups.

Qualifications & Required Experience:

Professional Experience

• Industry Background: 5-7 years of experience within the golf industry.
• PGA Network & Section Relationships: Strong, active relationships within the PGA ecosystem, specifically with PGA Section leaders, PGA Section Executive Directors, and regional PGA Professionals. PGA Membership (Class A) or deep PGA industry involvement is highly desirable.
• Business Leadership: Demonstrated success in building business plans from the ground up, establishing SOPs, managing P&L components, and driving commercial growth.
• Team Management: Minimum 3+ years of direct team leadership experience, with a proven ability to recruit, mentor, and manage high-performing sales or relationship teams.

Core Competencies & Skills

• Strategic Acumen: Ability to convert top-level corporate strategy into actionable operational plans and metrics.
• Consultative Sales & Relationship Building: Outstanding relationship-building skills across PGA Sections and private clubs, comfortable dealing with high-net-worth individuals and club leadership.
• Operational Rigor: Strong process engineering mindset with high attention to detail in creating SOPs and operational workflows.
• Communication: Exceptional verbal, written, and executive presentation skills.
• Tech & Data Literacy:NIce to have proficiency with CRM systems (ZOHO), reporting tools, and Google Workspace suites.

We’re offering a unique opportunity to become part of a fast-growing online brand in the golf travel industry, with the potential to grow alongside the company.

• Base salary $85-90,000 per year, on track earnings up to $120k per year
• Annual EBITDA-based bonus
• Paid Time Off (PTO)
• Paid holidays
• Retirement fund
• Personalised professional development plans

If you’re passionate about travel, golf, and innovation- and want to be part of a dynamic, forward-thinking team - we’d love to hear from you.

YGT Inc is an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.