Marketing Manager

GOLFJOY LIMITED; California (MO); On-site; USD 90,000 - 160,000; Full time

Job summary

GOLFJOY LIMITED is seeking an experienced Golf Marketing & Partnerships Manager to lead North American marketing efforts, build strong industry relationships, and develop compelling content across courses, events, and media platforms.

The role requires deep golf industry knowledge, travel readiness, and the ability to spot and execute content opportunities that resonate with NA audiences. You will work with partners, distributors, and a global team to grow the brand.

Qualifications

• 5+ years of professional experience in the golf industry
• Strong understanding of the North American golf industry and culture
• Ability to engage with golf professionals, clubs, brands, distributors and retailers
• Experience creating, managing, or participating in video/content production
• Strong English communication skills, both written and verbal
• Willingness to travel frequently for golf events, trade shows, partner meetings, filming and demonstrations

Responsibilities

• Produce and plan high-quality golf-related content for social media and platforms
• Lead on-location filming at golf courses, simulators, tournaments, trade shows and events
• Collaborate with content teams, creators, golfers and partners on engaging stories
• Identify content trends within the North American golf community and convert into opportunities
• Develop concepts to make GOLFJOY products easy to understand and exciting
• Build and maintain relationships with courses, clubs, professionals, brands, retailers and influencers
• Develop strategic partnerships to increase visibility and market reach
• Represent GOLFJOY at industry events and partner meetings
• Help identify distributors and resellers and support partnership development
• Provide market insights to improve marketing strategy and messaging
• Collaborate with sales to convert opportunities into measurable results
• Coordinate with international teams while understanding North American needs

Skills

Golf industry experience

North America market knowledge

Relationship building

Video/content production

Social media trends

Communication & negotiation

Travel willingness

Entrepreneurial mindset

English proficiency

Job description

GOLFJOY is a growing global golf technology company specializing in golf simulators, launch monitors, and golf simulation solutions. As we continue expanding our presence in the North American market, we are looking for an experienced Golf Marketing & Partnerships Manager who understands both the golf industry and the North American consumer market.

This is not a traditional desk-based marketing position. We are looking for someone who lives and understands golf, knows how the golf industry works, can create and recognize compelling content, and has the ability to build meaningful relationships with people and organizations across the industry.

The right candidate will play an important role in helping GOLFJOY strengthen its brand presence, develop new partnerships, create compelling golf content, and take our North American marketing efforts to the next level.

Key Responsibilities

Golf Content & Media Production

• Support the planning, filming, and production of high-quality golf-related content for social media and other relevant platforms.
• Participate in on-location filming at golf courses, simulator facilities, tournaments, trade shows, events, partner locations, and customer sites.
• Work closely with internal and external content teams, creators, golfers, and partners to develop engaging product and brand stories.
• Identify emerging content trends within the North American golf community and turn them into actionable content opportunities.
• Understand what types of golf content perform well with U.S. and Canadian audiences, including product reviews, golf challenges, technology demonstrations, player stories, educational content, entertainment, and lifestyle content.
• Help develop creative concepts that make GOLFJOY products and technology easy to understand, exciting, and relevant to golfers.

Golf Industry Partnerships & Relationship Development

• Build and maintain strong relationships with golf courses, golf clubs, PGA professionals, instructors, golf organizations, brands, retailers, distributors, resellers, influencers, athletes, and other industry stakeholders.
• Identify and develop potential strategic partnerships that can increase GOLFJOY's visibility and market reach.
• Represent GOLFJOY professionally at golf tournaments, trade shows, industry events, demonstrations, and partner meetings.
• Develop long-term relationships rather than focusing only on individual campaigns or transactions.
• Work closely with potential distributors and resellers to understand their businesses, identify opportunities, and support partnership development.
• Explore opportunities for co-marketing, sponsorships, events, content collaborations, product demonstrations, and other partnership initiatives.

North American Market Development

• Help GOLFJOY strengthen its position and brand recognition in the North American golf market.
• Monitor competitors and other golf technology brands to identify market trends, opportunities, and competitive advantages.
• Understand the preferences, purchasing behavior, expectations, and culture of different customer segments within the golf industry.
• Provide market insights and recommendations to help GOLFJOY improve its marketing strategy, messaging, positioning, and content.
• Identify new opportunities for GOLFJOY to enter communities, events, organizations, and networks that can accelerate brand awareness and business growth.
• Work closely with the sales and business development teams to turn marketing relationships and opportunities into measurable business results.

Cross-Functional Collaboration

• Work closely with Marketing, Sales, Product, R&D, and regional teams to ensure market feedback is communicated effectively.
• Provide feedback from golfers, partners, distributors, resellers, and industry professionals to help improve products and marketing strategies.
• Support sales teams with content, demonstrations, partner introductions, and market intelligence when needed.
• Coordinate with international teams while maintaining a strong understanding of North American market needs.

What We’re Looking For

Required:

• 5+ years of professional experience in the golf industry, preferably in golf technology, golf equipment, golf retail, golf media, golf courses, golf simulation, or a related field.
• Strong understanding of the North American golf industry and golf culture.
• Ability to play golf is required. You should understand the game beyond simply being familiar with golf terminology.
• Demonstrated ability to build and maintain strong relationships with customers, partners, brands, distributors, resellers, golf professionals, and other industry stakeholders.
• Experience creating, managing, or participating in video/content production.
• Strong understanding of social media and digital content trends in North America.
• Ability to recognize what makes golf content interesting, entertaining, educational, and shareable.
• Strong communication, networking, negotiation, and relationship-building skills.
• Self-motivated, proactive, entrepreneurial, and comfortable working independently.
• Willingness to travel frequently for golf events, trade shows, partner meetings, filming, demonstrations, and business development.
• Ability to think strategically while also being willing to execute hands-on.
• Strong English communication skills, both written and verbal.

Preferred:

• Existing relationships within the North American golf industry.
• Experience working with golf technology, launch monitors, golf simulators, golf courses, PGA professionals, golf retailers, or golf media.
• Experience working with golf influencers, creators, athletes, or brand ambassadors.
• Experience with video production, photography, editing, or content direction.
• Experience working with distributors, dealers, resellers, or B2B partners.
• Experience in product marketing or business development.
• Mandarin Chinese language ability is a strong plus, particularly for communication with GOLFJOY's global headquarters and cross-functional teams.
• Experience working with international brands or global organizations.

The Ideal Candidate

We are looking for someone who can be described as:

A golfer. A marketer. A networker. A content thinker. A relationship builder. And a business-minded self-starter.

You should be someone who can walk into a golf event and naturally start conversations with a PGA professional, course owner, retailer, distributor, brand executive, content creator, or serious golfer.

You should understand why certain golf content gets attention, what North American golfers care about, how golf brands build credibility, and how relationships can turn into long-term business opportunities.

Most importantly, we are looking for someone who does not simply wait for instructions.

We want someone who can see an opportunity, build the relationship, develop the idea, make it happen, and help GOLFJOY grow.

Why Join GOLFJOY?

• Opportunity to help shape the growth of a global golf technology brand in North America.
• Work directly with golf technology, simulators, launch monitors, and emerging golf experiences.
• Build relationships across the golf industry and work with brands, creators, golf professionals, distributors, and resellers.
• Participate in major golf events, trade shows, filming projects, demonstrations, and industry activities.
• Work in a fast-growing international environment with opportunities to influence the company's direction.
• Be part of a team where your ideas and industry relationships can have a direct impact on business growth.

Position:

Golf Marketing & Partnerships Manager

Industry:

Golf Technology / Golf Simulation

Market:

North America

Employment Type:

Full-Time

Travel:

Required — domestic and occasional international travel

Language:

English required; Mandarin Chinese is a plus

Golf Experience:

Required

Golf Industry Experience:

5+ years preferred