Pet Brand Marketing Manager: Growth & Strategy

BoehringerPRD; Johns Creek (GA); Vor Ort; USD 90.000 - 120.000; Vollzeit

Zusammenfassung

Boehringer Ingelheim seeks a Marketing Manager to drive brand activity, messaging, and strategic execution across all 6Ps. You will support the annual financial plan, collaborating with the Sr. Associate Director to optimize topline sales and profit contribution.

The role emphasizes leadership across projects, strong communication, and ability to navigate a matrixed organization while aligning with regulatory requirements and trade programs.

Qualifikationen

• Bachelor's degree in Marketing or Business Administration; 5–7+ years in product marketing, field sales, or related experience; at least 3 years in Marketing.
• Master's degree (MBA, MSc) preferred.
• Prior experience leading projects is preferred.
• Strong written and verbal communication, presentation, facilitation, and interpersonal skills.
• Organizational, planning, and project management skills with solid decision making and negotiation abilities.

Aufgaben

• Develop, implement and execute strategic plans to optimize sales, market share and revenue growth for a brand or set of brands.
• Drive consistent execution of product strategies with cross-functional teams.
• Provide high level analysis from market research, industry trends and competitive intelligence.
• Collaborate to make decisions with broad impact across internal and external stakeholders.
• Develop customer/channel specific marketing strategies leveraging all marketing channels.
• Optimize promotional mix based on resources and ROI.

Kenntnisse

Marketing communications

Strategic planning

Cross-functional

Market research

Budget management

Forecasting

Ausbildung

Bachelor's degree in Marketing or Business Administration

Master's degree preferred

Jobbeschreibung

Boehringer Ingelheim seeks a Marketing Manager to drive brand activity, messaging, and strategic execution across all 6Ps. You will support the annual financial plan, collaborating with the Sr. Associate Director to optimize topline sales and profit contribution.

The role emphasizes leadership across projects, strong communication, and ability to navigate a matrixed organization while aligning with regulatory requirements and trade programs.